SEO newsletter issue #442
Simon Schnieders
Founder of the UK's largest specialist SEO & generative engine optimisation (GEO) agency | B Corp
Google lays off 1,000 workers, union says
Tech giant among others – including Amazon and Meta – to cut workforce as business predictions slowed down in the past year.?
Via Blake Montgomery
OpenAI's COO pitches company as friendly partner to publishers
Given the legacy of tech companies like Google, the AI startup’s top dealmaker is trying to convince publishers it will be a better partner.
Via Shirin Ghaffary
Advanced SEO Industry News???
Highly visible and low quality (or unhelpful) – A most dangerous SEO combination
'As a site owner, do not let low-quality, thin, or unhelpful content remain in the SERPs for users to engage with'.
Via Glenn Gabe
Google says search result snippets primarily come from page content, not other sources
Google removed references to rich results the snippet control help document.
Via Barry Schwartz
Google reiterates: We have changes coming to deal with search spam
For those upset?by spam overtaking their non-spammy content in the Google Search results, there may be some changes afoot.
Via Barry Schwartz
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.?
Via Lazarina Stoy
How to leverage Google’s ‘About this result’ for SEO insights
Uncover powerful SEO insights from what Google says about your site and competitors and use them to boost E-E-A-T signals on and off-page.?
领英推荐
Observations in SGE
Newly-published content can show up in SGE very quickly, but images can sometimes lag.?
Via Glenn Gabe
The Google 'perfect page' formula
...does not exist...?
Do humanise AI GPTs work to bypass AI detectors?
'Unfortunately, our tests proved that even with these specialised?GPTs, AI still has a long way to go'.?
Via Jonathan Gillham
How to use data-nosnippet to block specific content from being used in a Google search snippet [experiment]
Summary: Yes, you do have some control over snippets.?
Via Glenn Gabe
Google is shutting down websites made with Business Profiles
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.?
Via Nicola Agius
Blue Array News ??
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer?with more work than you can handle?
Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!
We’re hiring at Blue Array across the UK!?We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.
Sharing is Caring ??