SEO newsletter issue #437

SEO newsletter issue #437

Introducing The Bulb ??

Our new client & community magazine. From technical tips to case study hits, we shine a light on industry news & peek behind the scenes of Blue Array.

?? Clents, your copies are en route, so if this is you, all you need to do is make a brew.

Can we *send?you a copy dear reader? Let us know by following us on Twitter and sending us a Direct Message .

*UK shipping only.


‘Help me write’ AI is coming soon to Chrome for desktop

As you’d expect, the feature takes a simple prompt and drafts the appropriate text, saving you the effort of writing it manually.

Via Kyle Bradshaw

AI is driving Google’s health care business. Washington doesn’t know what to do about it.

The firm is deploying its artificial intelligence across the health care spectrum. Its lobbyists are smoothing the way.?

Via Ruth Reader

Bing introduces Deep Search & other AI copilot enhancements

Deep Search is an "enhancement" to Bing Search that provides "deeper and richer exploration of the web," but it is slow.

Via Barry Schwartz

Via Google: Introducing Gemini: our largest and most capable AI model?

"the transition we are seeing right now with AI will be the most profound in our lifetimes, far bigger than the shift to mobile or to the web before it."

Via Sundar Pichai

Advanced SEO Industry News???

Google's alternative feeds, secondary SERPs & current tracking challenges

Some of the more prominent alternative feeds and secondary SERPs that Google has in place now, including how you can track each one (or not).

Via Glenn Gabe

Google November 2023 reviews update now done rolling out

This update will be the last time Google has confirmed a reviews update.

Via Barry Schwartz

New Google Search vacation rental rich result

This new vacation rental structured data comes with new Search Console and Rich Results reports.

Via Barry Schwartz

Via Google: 3 tips for debugging technical problems in Google Search

Is your site not indexing on Google Search? In this final episode of SEO Made Easy, Martin Splitt shares three tips for debugging technical problems in Google Search.?

Via G oogle Search Central

How Google Search and ranking works, according to Google’s Pandu Nayak

Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.

Via Danny Goodwin

Are nofollow links good for SEO?

Maybe you’ve spotted an opportunity to get featured in a popular, industry-relevant publication, but then you find out that the only link they will offer you is “nofollow”. What does that mean?

Via Abby Mawhinney

Google have sunset Search Console's Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API

Google believe?these tools have served their purpose.?

Via G oogle Search Central

Google Search Console to stop reporting on product results search in performance reports

Less data is never good but Google will be removing that filter in about a month. However, you should be able to access this data in the merchant center reports in Search Console.

Via Barry Schwartz

Video mode now only shows pages where video is the main content

With this update, clicking a result in Video mode (video search) will only take users to a page where the video is the main content.

Via G oogle Search Central


Blue Array News???

Do you know someone in your network who would benefit from Blue Array's SEO services?

Are you an SEO freelancer?with more work than you can handle?

Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's £5,000 per referral!

https://www.bluearray.co.uk/referral-scheme/

We’re hiring at Blue Array across the UK!?We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.

Apply ?Now

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