SEO newsletter issue #434

New Yahoo Search experience to start rolling out in the first weeks of 2024

At SMX today, Brian Provost, the SVP & GM at Yahoo said the new Yahoo Search experience will be launching soon.?

Via Barry Schwartz

Google is opening up its Bard AI chatbot to teenagers

Teens can use the tool to “find inspiration, discover new hobbies and solve everyday problems”.

Via Aisha Malik

Google pays Apple 36 percent of search advertising revenues from Safari

It's not clear if that's on top of the $18 billion Google pays Apple to be the default search engine in Safari.

Via Pranav Dixit

Telegraph journalists told use of ChatGPT will result in same sanctions as plagiarism

Staff were warned against entering sensitive or proprietary data into ChatGPT.?

Via Bron Maher

Microsoft rebrands Bing Chat to Copilot, to better compete with ChatGPT

Microsoft has settled on Copilot as its main brand for its AI chatbot, after months of trying to push Bing Chat.?

Via Tom Warren

Yandex search engine for sale

Yandex, the dominant search and online advertising platform is Russia since 1997, has been in turmoil since Russia's invasion of Ukraine.?

Via Danny Goodwin

Via Google:?New ways to find just what you need on Search

Major updates to Search include new tailored experiences and more helpful insights from other people.

Via Google

Advanced SEO Industry News???

Google Search ranking improvement aims to surface hidden gems

Google will surface personal insights and experiences from social media blog posts and forums. This is not an updated helpful content update.?

Via Barry Schwartz

Is it now time to completely overhaul TOV guidelines for publishers and brands?

There's a new query type beyond navigational, commercial and informational to 'perspectives'.

Via Simon Schnieders

Google Search Console adds new robots.txt report

Google have also sets the robots.txt tester tool.

Via Barry Schwartz

Bing adds AI-generation captions to some search result snippets

This uses GPT 4 to make the Bing search results more relevant and informative, Bing said.?

Via Barry Schwartz

Google says major changes coming to search rankings

Danny Sullivan, Google's Search Liaison, was quoted as saying that major changes are coming Google's search ranking algorithms and 'those who are making good, people-first content should be fine'.

Via Barry Schwartz

Via Google: New ways generative AI can help you find holiday gifts

Google's ?Search Generative Experience adds shopping tools to help find niche or unique items, get AI-generated gift ideas, and expands virtual try-ons to men's tops from hundreds of brands.

Via Google

Via Google: Search Quality Raters Guidelines update

Google have been updating to simplify their guidelines.

Via Google Search Central

Google won't detail how it uses user interaction signals in search

Some "user interactions" mentions were leaked with the DOJ documents but what it all means, how it is used, is still hard to say.?

Via Barry Schwartz

Google: Expect to see changes in search around third party hosted content

Google's Search Liaison, Danny Sullivan, said that while Google has updated its guidance around blocking third-party content, more is to come.

Via Barry Schwartz

Google: Google Search results are not perfect

Danny Sullivan, Google's Search Liaison shares a recent presentation?via an X thread.

Via Google?Search Liason

Blue Array News???

Fantastic news, our incredible team here at Blue Array have been shortlisted for TEN awards at the upcoming UK Search Awards ??

1?? 2?? BEST USE OF SEARCH - B2C (SEO) (LARGE)

3?? BEST USE OF SEARCH – HEALTH (LARGE)

4?? BEST USE OF SEARCH - AUTOMOTIVE (LARGE)

5?? BEST USE OF SEARCH – FASHION (LARGE)

6?? BEST LOW BUDGET CAMPAIGN (SEO) (LARGE)

7?? BEST USE OF CONTENT MARKETING (LARGE)

8?? 9?? BEST USE OF PR IN A SEARCH CAMPAIGN (LARGE)

?? RISING STAR ??? Chloe Smith (Strategic SEO Lead)

Thank you to the team for their ongoing hard work, both servicing our clients to the highest standard and also working on these entries ?? Special shoutout to Lucinda (Luci) Wood (Head of Client Success) for coordinating the award submissions too.

Congrats to all other shortlisted nominees!

Do you know someone in your network who would benefit from Blue Array's SEO services?

Are you an SEO freelancer?with more work than you can handle?

Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!

https://www.bluearray.co.uk/referral-scheme/

We’re hiring at Blue Array across the UK! We're looking for experienced SEO Managers, Technical SEO Specialists or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.

Apply Now

Sharing is Caring???