SEO newsletter issue #421

We’re thrilled to announce that?SEO Summer School is open?- the best way to expand your SEO knowledge this summer!???

As part of SEO Summer School, we’re reducing the price of our industry-leading SEO Managers Certification from ￡497 to ￡397 until 31 August!???

So pack your pencil cases and lunchboxes and head over to the?Blue Array Academy ?to enrol.???????

https://www.bluearrayacademy.com/courses/seo-manager-certification

What if Generative AI turned out to be a dud?

"If hallucinations aren’t fixable, generative AI probably isn’t going to make a trillion dollars a year. And if it probably isn’t going to make a trillion dollars a year, it probably isn’t going to have the impact people seem to be expecting."

Via?Gary Marcus

Microsoft: Bing Chat outperforms GPT-4 but its pricey

"It is outperforming according to our measurements,".

Via?Barry Schwartz

How Google is planning to beat OpenAI

Reconciling differences over everything from remote work to code, Google’s newly merged AI SWAT team is preparing for a big fall launch.?

Via?Jon Victor

Even AI hasn’t helped Microsoft’s Bing chip away at Google’s search dominance

The new Bing with AI chatbot is ‘cute, but not a game changer’.

Via?Tom Dotan

OpenAI wants GPT-4 to solve the content moderation dilemma

No one has really figured out how to moderate harmful content at scale. OpenAI touts its own technology, but there is a catch.?

Via?Simon Hurtz

Advanced SEO Industry News???

Updated: Google: Don't delete older content, it may be helpful content

More from Google on content pruning and deleting old content for SEO - story updated from last week.?

Via?Barry Schwartz

Google Search Generative Experience adds SGE while browsing

Paywalled content will not work with the new SGE while browsing feature. Google SGE also added definitions and colour coding syntax.

Via?Barry Schwartz

GA4 reports builder for Google Analytics

The official Google Sheets connector for Google Analytics 4 is now available. Here's some extra?need to know info .

Via?Sergio Simarro ?and?Himanshu Sharma

Does Google Search use SEO scores?

In this episode of AskGooglebot, John Mueller clarifies any rumours?around scores from SEO tools and Google Search.

Via?G oogle Search Central

Google: If you're using AI to write your content, it's going to be rehashed from other sites

"Great content isn't automatically going to rank well, but making terrible content rank well is much harder."?

Via?Barry Schwartz

Google navigational queries shouldn't trigger Search Generative Experience

Danny Sullivan from Google wrote, "I would expect SGE to only appear if we think it’s helpful, and navigation queries, it probably isn’t so helpful then."

Via?Barry Schwartz

Google: It sounds bad if your site depends on Google Discover traffic

While it is great to get a blast of Google Discover traffic often, it is not something you want to build a business on.?

Via?Barry Schwartz

For this one publisher, most top-performing SEO headlines start with question words

Google Discover headlines don't. Here's how Lily Ray came to this conclusion.

Via?Lily Ray

How to audit topic tag pages

A basic guide for those new to 'tag pages'.

Via?Jessie Willms ?&?Shelby Blackley

Case study (thread): Increasing traffic by 110% in 4 weeks by redirecting 15m URLs

Using keyword clustering to get rid of content.

Via?Andy Chadwick

Blue Array News???

?? Speaking opportunities???

Want to speak at a?LondonSEO Meetup ? Well, we're looking for speakers for our upcoming events.?

If you have a topic you’d like to share with our thriving SEO community, then we want to hear from you.?

We welcome speakers from all backgrounds and love providing first-timers with a platform to shine.?

Register your interest ?to become a speaker and get your voice heard.

????`Exciting News!???

Our super Digital PR team has been shortlisted for 'Best PR Campaign' at the UK Agency Awards for their amazing work with?Penfold !????????

We're so proud of their hard work and creativity!???

Do you know someone in your network who would benefit from Blue Array's SEO services?

Are you an SEO freelancer?with more work than you can handle?

Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!

https://www.bluearray.co.uk/referral-scheme/

We’re hiring at Blue Array?across the UK!?We're currently looking for SEO Executives to?join us ?on a fast-track career journey to becoming Managers.

Apply ?Now

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