SEO newsletter #396
Simon Schnieders
Founder of the UK's largest specialist SEO agency | Educating and elevating | B Corp
SEO Industry News ??
Microsoft said the new Bing experience has mostly been "positive," where "71% of you giving the AI-powered answers a thumbs up" in the interface.
Via?Barry Schwartz
What if AI can collect expert opinions on a breaking topic from social media? What if AI can make phone calls using technology like Duplex?
Via?Barry Schwartz
"taking data without first asking for permission is definitely against the law as it goes against any publisher’s policy and terms of service."
Via?Hura Anwar
Will AI cite sources in the search results? What is the potential impact to publishers that rely on that traffic for revenue?
Via?Glenn Gabe
"where will Bing and Bard get their information in five or ten years?"
Via?Mathias Noyez
The behavioural data highlights opportunity for those in e-commerce SEO, with generic queries growing faster than branded queries.
Advanced SEO Industry News???
Google has published a new, or vastly revamped, document on SEO link best practices.
Via?Barry Schwartz
"the 403 and 404 status codes will not help you quickly reduce crawl rate. If anything, they might have the opposite effect."
Via?Barry Schwartz
So if you have a close 1:1 match on URL A and URL B, even if URL A is in French and URL B is in English, you can 301 redirect them.
Via?Barry Schwartz
Explore what content decay is, how to identify decay in your content, factors that can influence content decay and how to fix it.
Via?Tim Room
Retrieving keyword volume at scale is sometimes required, as it helps you to understand the popularity of specific keywords.
Via?Antoine Eripret
领英推荐
Experiment and understand how to upload your own data to GPT-3 as Embeddings.
Via?Danny Richman
More publishers are exploring subscription models to generate revenue. Paywalls are powerful mechanisms for monetisation, but there are SEO risks involved.
Via?Barry Adams
Blue Array News???
We're really excited to announce the launch of 'Blue Array Ignite '. Specifically designed to help startup & scale-up companies to drive organic growth.
Blue Array Ignite is an?invite only?12-month cohort specifically designed to boost organic traffic for startup and scale-up companies. It’s perfect for young companies looking to start taking SEO seriously.
This could be for you if...
?? You’ve completed an external funding round (Series A onwards preferred)
?? Your business is under 5 years of age
?? You currently employ less than 50 people
?? You have an ‘implementer’ within your business
...and you've been invited to participate. However, if you think you've been overlooked and we'd work well together, please contact?Liam Quinn ?who heads up the offering.
This is one of two very exciting new specialist service lines we're launching in Q1 at Blue Array SEO | B Corp.?Find out more about Blue Array Ignite
Performance SEO? is an exciting step forward for our agency, industry and customers. In an exclusive partnership with?Similar.ai ?and leveraging?the?latest advancements in Artificial Intelligence and Machine Learning we can;
? Transfer cost benefits to our customers and finally begin making SEO performance-driven (customers pay on performance)
??Remove the dependency we have on customers to implement our recommendations with no-code SEO automation
? Clean up low-value pages, build new pages, update internal links and automate content creation all through a click of a button – A/B tests can be set up to measure the impact of such changes and roll back when needed
? Introduce proven ‘recipes’ (which have been successful for other customers)
? Do so much more than has ever been possible in the traditional agency model
Read more?here
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer?with more work than you can handle?
Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!
We’re hiring at Blue Array?across the UK!?We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.
When your website suffers from a technical problem or an unexpected content change and you don’t react in time, you risk giving your search engine positions away to your competitors.
ContentKing keeps an eye on your site at all times and sends real-time alerts whenever something happens, so you have the opportunity to fix the problem before your rankings are impacted.