SEO newsletter #387

SEO newsletter #387

SEO Industry?News???

Google launch a link spam update using 'SpamBrain'

The update will take about two weeks to rollout.?Site owners should ensure that they follow the best practices on links, both incoming and outgoing.

Via?Google Search Central

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E-E-A-T and major updates to Google’s quality rater guidelines

All SEOs should take time to read through Google’s new guidelines, as they serve as a representation of where Google wants its algorithms to go.?

Via?Lily Ray

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Visual elements of Google Search

An illustrated guide to the most common & impactful UI elements of Google Search.

Via?Google Search Central

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Advanced SEO Industry News???

Google Featured Snippet Perspectives now live on mobile?

It seems like the perspectives feature is now live on the Google mobile search results.

Via?Barry Schwartz ?and?H/T Glenn Gabe

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Google on pages popping in & out of the Google index

"When things are on the edge and the system has to make a yes/no decision, sometimes it goes one way for a while, and then the other way again"

Via?Barry Schwartz

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How to analyse the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API

With the addition of continuous scroll in the desktop search results, users can easily make their way from page one to two (and beyond) without having to click to the next page of results.

Via?Glenn Gabe

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A reminder, how-to snippets provide an incredible SERP treatment

If you're writing a how-to, take the extra few minutes to add the markup.

Via?Glenn Gabe

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New Google Search status dashboard tells us when crawling, indexing or serving goes down

This report will give you official confirmation from Google when there is an issue or outage with crawling, indexing or serving with the Google Search service.

Via?Barry Schwartz

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Google confirm?there's no core update lined up for the rest of the year

However, that doesn't mean there won't be visible changes; the linkspam & helpful content?updates are still rolling out.

Via?John Mueller

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Blue Array News???

Blue Array?wins the UK's most prestigious organic search?award - Best Large SEO Agency!

The?photo below shows only a fraction of the wonderfully talented people who do amazing work everyday here at Blue Array ?? ??. Congratulations dream team!

Well done also to Archie Keen, Michael Stepney and the team working with The Private Office (TPO) who brought home the Best Use of Search for Finance! ??

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The 3rd edition of our Amazon best selling book has now been released!

Introducing "In-House SEO Success"! ??

We’ve handpicked 28 of the very best in-house SEO experts to deliver the latest insights.?Pick up your copy now on Amazon!

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Join us for the online January edition of LondonSEO Meetup

For the month of January we're partnering with The FCDC to bring you three amazing speakers. Featuring Roshni Shaikh, John Iwuozor, and Katherine Nwanorue.

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?? Part 1 of the refreshed SEO Managers Certification is here!?

This new content is available to new & existing students, so if you've already completed the course, you'll automatically have access! ?

Lifetime access means lifetime updates ??

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Become a Blue Array Affiliate

Do you know someone in your network who would benefit from Blue Array's SEO services?

Are you an SEO freelancer?with more work than you can handle?

Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's £5,000 per referral!

https://www.bluearray.co.uk/referral-scheme/

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We're Hiring

We’re hiring at Blue Array?across the UK!?We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.

Apply?Now

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In other News???

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Partner content???

24/7 Monitoring with ContentKing

Search engines are constantly crawling your site, and you need an SEO platform that can do the same. That’s where 24/7 ContentKing Monitoring? comes in.

Teams using ContentKing were 3x more likely to say it’s becoming much easier to detect incidents than non-ContentKing users.?

Try Free for 45 Days

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