SEO newsletter #385
Simon Schnieders
Founder of the UK's largest specialist SEO agency | Educating and elevating | B Corp
SEO Industry?News???
Barry has?been writing about search for over 45% of his life. Thank you Barry!
Via?Barry Schwartz
Google's lawsuit alleges that a company called G Verifier scammed and harassed hundreds of Business Profile merchants.
Via?Danny Goodwin
Consensus is a search engine that uses AI to instantly extract, aggregate, and distill findings directly from scientific research.
Via?H/T Glenn Gabe
Advanced SEO Industry News???
Google's John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. There's no ideal percentages.
Via?Barry Schwartz
"This will often result in a 0 second LCP for example, showing this is great way of improving your Core Web Vitals."
All?4XX, other than 429s, have no impact on crawl budget.
Via?Glenn Gabe
and this is a good one.?A top 10 (both free & paid) thread of tools to use in 2023.
Via?Brodie Clark
Here is more context around how Google referred to 60% of the internet being duplicate.
Via?Barry Schwartz
With Live coverage and the NYT domain, they appear to have dominated in Top Stories.
Via?Shalom Goodman
AI models trained with RLHF (Reinforcement Learning from Human Feedback).
Via?Matthias Bastian
Having many pages with noindex will not influence how Google crawls & indexes your site.
"Scraping content, even with some modification, is against our spam policy."
Via?Barry Schwartz
领英推荐
"We have robust ranking signals, hundreds of them, to make sure that we are able to rank the most relevant and useful results for all queries."
Via?Barry Schwartz
Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties.
Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more.
Blue Array News???
The?photo below shows only a fraction of the wonderfully talented people who do amazing work everyday here at Blue Array ?? ??. Congratulations dream team!
Well done also to Archie Keen, Michael Stepney and the team working with The Private Office (TPO) who brought home the Best Use of Search for Finance! ??
Introducing "In-House SEO Success"! ??
We’ve handpicked 28 of the very best in-house SEO experts to deliver the latest insights.?Pick up your copy now on Amazon!
Our Customer Winter Party was a huge success
What a lovely evening catching up with clients (old and new!) at?Home Grown ??? Thanks to everyone for coming out and those that?made it to Home House afterwards?(big shout out to the Blue Array team members still in recovery from the UK Search Awards!)
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer?with more work than you can handle?
Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!
We’re hiring at Blue Array?across the UK!?We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.
In other News???
Partner content???
Search engines are constantly crawling your site, and you need an SEO platform that can do the same. That’s where 24/7 ContentKing Monitoring? comes in.
Teams using ContentKing were 3x more likely to say it’s becoming much easier to detect incidents than non-ContentKing users.?