![SEO News Roundup for July [Bonus Tip From Google: Pay Attention to Internal Linking]](https://media.licdn.com/dms/image/v2/D5612AQFLU6GqeOwATQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1722009159581?e=2147483647&v=beta&t=J5hYCQOQDszGxVV37wFki3T_Y22Vydc-JerTtdXCSIk)
SEO News Roundup for July [Bonus Tip From Google: Pay Attention to Internal Linking]
Chris Raulf
International SEO and AI Expert | SE Ranking Brand Ambassador | Digital Marketing Lecturer, University of Strasbourg | Inventor of Micro-SEO Strategies
Chris Raulf here with your monthly SEO update. Let's dive into the latest developments shaping our digital landscape:
1. Reddit Blocks Bing Search Crawlers
Reddit has updated its robots.txt file, blocking Bing and several other search engines from crawling its site . This strategic move, stemming from unresolved agreements on content usage for AI applications, favors Reddit's recent partnership with Google. It's a development worth watching, as it could impact both large websites and smaller publishers.
2. Google to Introduce Ads in AI Overviews
Google will soon begin testing search and shopping ads within AI Overviews in the U.S. These ads will be clearly labeled as sponsored and appear when relevant. While the exact rollout timeline is unspecified, this move is anticipated to affect advertiser ROI and user engagement.
3. Google URL Shortener to Cease Operations
Mark your calendars: Google's URL shortener service will permanently stop functioning on August 25, 2025. Users are advised to transition their links to avoid disruptions, as billions of redirects will be affected.
Friday SEO Tip - Internal Linking Best Practices
This week, Martin Splitt from Google's Search Relations team shared valuable insights on internal linking . He emphasized the importance of proper HTML references and anchor text application. For a deeper dive, check out our blog post: "Do You Know the Best Practices for Internal Linking?"
As for my summary, check out the video below:
领英推荐
Upcoming Events
- Webinar: "Transitioning to Google's New Algorithm: SEO Hacks for Tech Brands " - August 15, 9 a.m. PDT
- SearchCon 2024: I'll be speaking on optimizing for AI Overviews - September 12-13, Renaissance Boulder Flatiron Hotel
- Webinar: "Adapt or Fall Behind: Leveraging Google AI Overviews for Success " - October 2, 9:30-10:30 a.m. MDT
Pro Tip: Control your online information by setting up alerts at myactivity.google.com . This tool helps you manage where your personal details are published and request removal as needed.
Have an SEO question or noticed an interesting search trend? I'd love to hear from you! Reply to this post or message me directly.
Wishing you a great weekend!
Cheers,
Chris
This is really helpful as we need to know about the big changes that came with the recent update, like how site owners are adjusting to them, and what SEO headlines matter most. I would like to add to key updates: - Losing sites, on average, used more structured data than winning sites. - In the US, about 41% of searches end in a click. - Losing sites had more anchor text variations per page than winning sites. Keeping update of these changes will ensure our digital strategy remains effective. Stay informed and keep optimizing!