SEO News Digest: Google Search bug, Country labels, New features in Merchant Center, New type of ads on Maps
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As we jump into July, the SEO world continues to provide us with plenty of news to chat about. So, grab your coffee, and let’s dive in!
Updates
No official updates at the moment, but there was volatility over the weekend .
Search
On Tuesday, there were issues with indexing new content . Google acknowledged the problem and fixed it within a few hours. The incident has been highlighted on the Search Status Dashboard .
GSC
This comes after the performance reports being significantly delayed at the beginning of the month, which is when many SEOs do their monthly reporting.
Users who’ve been adding new owners to the Console over the past few days are complaining that Google is now sending them notifications about this, and is doing so on a daily basis. :)?
The issue is currently being addressed.
Interface
Such labels have been added to snippets. The algorithm is more complex and isn’t just based on TLDs. Hopefully, a separate filter will be introduced for this which will enable users to filter out unwanted resources from their search results.
AIOs
Step 1. Launch Gemini
Step 2. Feed it Google’s “Generative summaries for search results” patent
Step 3. Feed it your content
Step 4. Ask Gemini to analyze your content based on the patent
Pure genius.
AI researcher Margaret Mitchell is actively studying the lexical side of AI questions, which led her to make an important point: even if a query is completely nonsensical and contradicts facts known to Google, AIOs won’t correct the facts but will agree with the user and create a piece of information tailored to the query.
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It’s fine when someone is consciously testing AIOs and is totally aware of the inadequacy of their query. But if this isn’t the case, or if a curious child eager for knowledge is playing around with it – you can imagine the potential consequences. We hope Google addresses this issue ASAP.
Ecommerce SEO
These features will give you the liberty to manage your product data better and faster:
*Merchant Center is a free tool (like the Console) that allows you to manage your product data and track their performance in search. It is primarily the go-to source of “material” for all Google Shopping experiences.
Tidbits
Usually, I don’t even mention ads in these digests, but this one caught my eye :?
If your itinerary on Google Maps goes past something like a supermarket that features an ad on Maps, the service will show you a popup with this location and suggest you make a stop/include it in your route. It will even plan a detour if necessary – anything to help you convert from the ad ??
Dave Smart analyzed his site’s logs and mapped the locations from which Googlebots accessed his site – identified by IP addresses. An interesting observation is that in 80% of all cases, the bot accessed his site from the same city, which is not connected to his business at all.
In short:
Read the full doc to learn all the details of the implementation process. It makes sense to spend extra time reading this because the importance of E-E-A-T for sites seems to be growing with every Google update.
Sundar knowingly oversaw the destruction of evidence that could have been used in court against Google .
50 facts about the technical backstage of search . The post is useful but needs several read-throughs, so you better read it with a clear and refreshed mind.
With the call to keep the internet open and free . The appeal was signed by Tim Berners-Lee (who invented the WWW) and 36 others who have contributed to making information accessible from anywhere in the world.?
Why? Because government bodies are trying to take over the Internet and control it completely.
Appreciate the focus on the latest updates and features from Google! Staying informed about these changes is crucial for maintaining an effective SEO strategy. Here’s how these updates can impact your online presence: - Being aware of search bugs helps in understanding sudden changes in your rankings and traffic, allowing you to take corrective actions swiftly. - Properly labeled country-specific content can improve your site’s relevance and rankings in local searches. - Utilizing new features in the Merchant Center can enhance product visibility and drive more traffic to your e-commerce site. - Leveraging new ad types on Google Maps can increase local visibility and attract nearby customers to your business. Keeping up with these updates ensures that you can adapt and optimize your SEO strategies effectively. Stay informed and agile to maximize your online presence.