SEO News Digest: Core Update Silence, New AI Overviews Research, and TikTok-Amazon Partnership
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Let’s dive into this week’s news roundup!
Updates
Nope, no updates this week either.
Google continues to stay silent about the core update. But they’re definitely up to something because we’ve been seeing volatility again on August 9-10 which was too strong to be just your usual weekly algorithm tweaks.
Interface
Sorry, I really did try to come up with a less boring headline.
Here’s the gist : When you previously searched for something or someone like Elon Musk, the “People Also Search For” section would include his wife, projects, and anything else all mixed together. But now, all those entities are neatly organized—here’s his family, here are his colleagues, and so on.
This update might seem minor, but it’s important in the context of the bigger picture: It’s another sign that it’s time to pay more attention to semantic SEO and entity SEO.
Google is now recommending your competitors to potential clients right on your own listing. And there’s nothing we can do about it.
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Google Trends
A brand-new layout , more info, filters, and an export option. I really like it.
Tidbits
From here on out, Amazon ads will be featured on TikTok . On top of that, if the accounts on both platforms are linked, TikTok users will be able to purchase products directly from the social platform.
Our team recently conducted a new AI Overviews research study . Be sure to check out our findings, where we shed light on how Google prioritizes sources in its AI-generated answers.
A new report by Newzdash analyzed 8.1 billion clicks across hundreds of news publishers using Google Search Console data, comparing 2023 to 2024 data.
This was found in the beta for macOS 15.1 for developers. My personal favorites are commands like “don’t make up facts” and “don’t hallucinate” ??
While the whole world is trying to figure out how to improve AI-generated results, Apple seems to have found a way out.
Click to read . Another source mentions that they’ll also shut down AdMob and Ad Manager. Plus, monetization won’t just be paused—once the final payouts are made between August 21-26, all accounts will be deactivated.