SEO Meaning & Important SEO Factors (2018 Update)

Important SEO Factors

SEO factors are responsible for improving organic rankings, driving traffic or conversions. So optimize the site with both types of factors- On Page & off Page SEO Factors for ranking higher in the search engine result pages.

On Page SEO Factors

1. Website URL Structure
2. Website Meta Tags
3. Heading Tags(H1, H2, H3)
4. Keyword Density
5. Image ALT Text
6. Internal Linking Optimization
7. Canonical Tags
8. Site Speed
9. Website Errors
10. Google Analytics
11. Google & Bing Webmasters
12. Sitemaps
13. Robots.txt
14. Redirections
15. Mobile Friendly Version
16. Cannibalization

For more details, check out the post of Brain Dean “On-Page SEO Anatomy”

Off Page SEO Factors

1. Link Building
2. Social factors including sharing and engagement.
3. Online Reputation Management

Check the below info-graphic for on page and off page SEO Factors

Usage of robots.txt, noindex and noindex nofollow both

There are chances of indexing if you have updated robots.txt file and not added no index tag to the page. And you may observe the results as shown in the below snapshot.

Nandkishor Mule

Freelance Digital Marketer, Certified Content and Inbound Marketer and Blogger of Rank Digitally, a site based on Digital Marketing and on page seo techniques, off page seo, on page seo tutorial etc.