SEO marketing terms

SEM – Search Engine Marketing: The process of marketing through search engines.

SEO – Search Engine Optimization: Enhancing or improving search engine visibility and ranking.

Organic Search: Non-paid search results.

On-Page SEO: Optimizing elements on a webpage itself.

Off-Page SEO: Enhancing a webpage's visibility outside the actual page.

Meta Tags: Descriptive tags and titles.

Title Tag: Title element of a webpage.

Meta Description: Page description (meta description tag).

Header Tags (H1, H2, H3, etc.): Headings or titles within a webpage.

Alt Text: Alternative text for images.

Backlink – Inbound Link: External links from other websites that direct to your site, boosting its search engine ranking.

Internal Linking: Links within your own website.

Link Building: The process of acquiring hyperlinks to your site.

Anchor Text: Clickable text that leads to another page.

Crawling: Visiting, indexing, and exploring website pages by search engines.

Indexing: Cataloging website pages by search engines.

SERP (Search Engine Results Page): Results displayed by search engines like Google, Bing, Yahoo, etc.

Organic Search Results: Non-paid search result links.

Duplicate Content: Repetitive or copied content.

Keyword: A specific term targeted for search engine optimization.

Keyword Density: The frequency of a keyword's appearance in content.

Keyword Research: The process of identifying and selecting target keywords.

LSI Keywords (Latent Semantic Indexing): Related keywords with latent semantic meaning.

Canonicalization: The process of specifying the preferred version of a webpage.

Canonical URL: The main URL (preferred link) for a webpage, especially when there are multiple similar versions online.

Ranking: The position of a website in search engine results for targeted keywords.