SEO for Law Firms: Boosting Your Legal Practice Online

Any business, including law firms, requires a great deal of online presence in today’s modern and technological world. SEO does wonders to give legal firms more clients to the practice. Let us learn how SEO firms can help themselves leverage SEO to boost their online presence to outshine the competition.

Why SEO Matters for Law Firms

It pushes your Law Firm to the top ranks of search engines. When prospects go online to find a lawyer, they will usually choose one of the top few results. If your law firm’s website is not search engine friendly, you might end up losing thousands of leads. SEO ensures that your website is in front of prospects who are actively looking for your services.

Understanding Keywords

Keywords are the actual words users use and search over the internet. The real bottom line for law firms is identifying and using the right keywords. What would a potential client type into Google? Strings of words, like “divorce lawyer near me” or “personal injury attorney, ” are typical examples of keywords. Application in your website content conveys meaningful information to search engines about what it is all about, increasing the chances of getting listed among relevant searches.

Quality Content Creation

Content is king in search engine optimization. Quality content not only enhances your SEO but also helps build trust with your potential clients . Write blog posts, articles, and guides that physically answer the most frequently asked legal questions. Share what you know. Give worthy information to your readers. If you’re a family law attorney, for instance, you could write about how the process of divorce affects the custody of children or even how to choose a lawyer.

On-Page SEO Techniques

On-page search engine optimization literally means that every page is optimized on its own. Some of the major techniques include the following:

• Title Tags: Clear and descriptive titles of the pages, including your main keyword in the title.
• Meta Description: Ensuring that meta descriptions are short descriptions that you’ll find under the title in search results. Write descriptive meta descriptions that include targetted keywords.
• Header Tags: Headings, such as H1, H2, and H3, are content creation and organization tools. It is easier on them for search engines to understand your content.
• Alt Text for Images: Alt text will make a description of your images. This allows search engines to know what your images are about.

Local SEO for Law Firms

Many people do a local search when looking for legal services. So, optimizing SEO for law firms will help potential clients find your law firm when they conduct a local search. The following are steps to optimize for local SEO:

• My Google Business: Create and optimize your My Google Business profile. Add relevant and up-to-date information about your firm, such as address, phone number, and hours of operation.
• Local Keywords: Use location-plus keywords, like “Seattle divorce attorney” or “NYC criminal attorney.”?
• Reviews: You can request that your happy clients write positive online reviews for you on Google+ and other review sites. Positive feedback aids your business in improving the search rankings for local search.?

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