SEO To Increase Sales - Let's Talk User Intent

We all know SEO is the key to online success, but if you're doing this without user intent in mind, you might as well be working in the dark.?

Intent-based search is different.

Making Money Online Requires SEO Strategy

Do you want to make more money online? We all do! But adding keywords to your website or uploading blog posts isn't the answer.

It all comes down to strategy, especially if your marketing budget is tight.

1: Stop showing up in the search results for people looking for more info about your products or services.

2: Start finding those ready to convert.

Intent-based SEO makes sure your content is matched to the search query of your audience, increasing its visibility and ultimately, achieving your goals and the customers.

What Is User Intent?

We hear the word user intent thrown around a lot in the marketing world, but what is it?

User intent is essentially the why behind the what. It's the psychology behind online search.

It’s the end goal someone has in mind when searching for something.

There are a few different types of user intent;

1: Informational, which is learning how to do something.

2: Navigational means the intent to go somewhere, such as 'Apple Store'.

3: Local intent, finding a restaurant near me.

4: Transactional, which means intent to buy.?

Find People Ready To Buy Your Products

Understanding the intent behind keywords is so important when optimising your content; for example, someone who searches ‘iPhone 14 pro’ may want to learn about the iPhone, while someone who searches ‘buy iPhone 14 pro’ wants to buy the phone.

By matching the right intent keywords to your content, you can provide the exact content you need to your audience at the time they are looking for it.?

You can also find exactly what people are looking for around your relevant topic, answer questions, position your site as an authoritative source, and build trust with your customers.

Wrong Keywords - A Fatal SEO Mistake

Where many businesses go wrong is that they try and aim to generate high traffic from keywords and assume more traffic equals success for their site.?

However, even if you are generating a lot of traffic from a keyword, this doesn’t mean these keywords are suitable for your business. By using keywords that are too broad, you may not be getting conversions.?

Using specific high-intent keywords may have less traffic but better conversion.?

Tools For Understanding User Intent?

There are many tools you can use to find the user intent behind keywords such as SemRush or Ahrefs, there are also other tips and tricks to keep in mind when optimising your content for user intent.

Who Are You Targeting Online?

When creating any kind of content, you should always have your target audience in mind. Use demographic and psychographics to get into your buyer's mind.?

Social listening works great here too, hop on to social media and see what people are talking about and what’s trending and see how you can integrate this into your content.

The Buyer Funnel - ?Decision Stage SEO

The buyer's funnel is a key part of SEO for anyone to know. Different stages of the buyer journey will influence what your audience is looking for.?

In the buyer's funnel, there is the awareness stage, topics and keywords in this stage will be used to address pain points or capture attention, and then the consideration stage, where people compare their options, at this point use persuasive content.?

After this, it moves to the decision and retention stage. For the decision stage, use CTA’s and helpful content to encourage your customers to trust you. When creating content for retention, focus on email marketing and other incentives.?

Start With The SERP

One of the easiest ways to see how to perform better on the SERP is by seeing how the top competitors are answering intent keywords. This shows how Google is prioritising content to answer specific keywords.

Use The Right SEO Tools?

Using tools such as Google Trends allows you to see topics trending over time and user intent in regards to queries, Google Analytics for demographics, Answer The Public for trending questions and tools like Semrush and Ahrefs.?

Switch To An Intent-Based SEO Strategy?

Stop wasting time, money and resources on a cheap, top-level SEO strategy that doesn't generate sales. Focus your energy on decision-ready users to maximize your online sales potential.

As an SEO Expert, I’ve been creating SEO strategies for many businesses for over a decade now and can help you with designing your content to suit your audience's needs best.?

Email me [email protected] to optimize your marketing budget by switching to a more impactful SEO strategy tailored to your unique business needs and target market.