SEO: The Heartificial Way

The Heartifical Content Integration of Websites

As Human beings we tend to hang around with people who are very much like us. It’s where we are comfortable. Think about it. Don’t you hang out with friends and neighbors, parents of your kid’s friends, and so on? 

You belong to a group or associations where you’ll find other business people like yourself. You may be at similar career stages have similar career goals and interests. 

Doesn’t it seem probable, then, the most qualified clients probably have more of the same awaiting your attention? Where was it that you first met Mr. Orders-a-lot or Ms. Frequent purchaser? Was it a chance meeting at a party? Were they referred by someone else? 

By knowing where your existing clients came from, you can create a list of likely places to gain potential new leads for a business. 

Where to Find Qualified Leads

Your next big client won’t just sign your deal after one meeting at your friend’s party, where you had just met recently. 

The first thing he will do is go online and see if your business is authentic, he will check for your website, the content you have placed. 

He will check your client history, and most importantly he will check where you are placed in the Google ranking brain list. 

Changing Your Tactics

What happens when your business online is not visible but authenticity tops the chart for your next big client?

You get the idea. He might weigh down the parameters of the discussion in the meeting, but he doesn’t get satisfied after opening your website.  

Just like how you find your qualified or pre-qualified leads physically. Your websites help you nail your next big lead. 

It’s time to think and act creatively to get new business, or to earn more business from existing clients, it helps tremendously to remain positive in this phase of change. 

The change here you will encounter is how to make your website a big and visible, the same way as you had portrayed to client which you met at the party. 

Today, we might be knowing many things, when it comes to website and the maintenance of the websites. 

But, if you want to know the heartificial way of how your website visibility can top the charts on google? 

“SEO aids you in taking away the stress of what will happen next and shift gears itself without letting you worry for a long time.” 

Given below is a list of parameters that define how SEO the heart of your websites search engine optimization gets you to nail your next big client. 

SEO Tactics to Nail Your Next Big Client 

1. Keyword Appears in the top-level domain: It doesn't give you the SEO boost it used to have a keyword in your domain name. Yet it still serves as a symbol of interest.

2. Keyword As First Word in Domain: or have the keyword in the middle or end of their domain. A domain that begins with its target keyword has an advantage over sites that either ignore the keyword in their domain.

3. Domain History: A website with volatile ownership or multiple drops can tell Google to "reset" the history of the website, negating links pointing to it. Or, a penalized domain may in some cases pass the penalty on to the new owner.

4. Exact match domain: Exact match domains can still provide a slight edge for you. But if your EMD is a low-quality website, it is vulnerable to the EMD update.

5. Keyword in Title Tag: The title tag remains an important on-page SEO signal though not as significant as it once was.

6. Title Tag Begins with Keyword: Title tags beginning with a keyword tend to perform better than title tags with the keyword at the end of the tag, according to Moz. This is also one way to get your brand name visibility.

7.  Keyword in Description Tag: The meta description tag is not used as a direct ranking signal by Google. Your description tag, however, will affect click-through-rate, which is a key factor in rankings.

8. Content-Length: More-word content can cover a wider range and is probably preferable in the algorithm compared to shorter, simplistic posts. Yes, one recent study of industry ranking factors found that length of content correlated with the role of SERP.

9. Keyword Density: Although not as important as it once was, it may be used by Google to decide a webpage's subject. But going overboard can do you harm.

10. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines derive meaning from words that have more than one meaning (e.g., Apple Computer vs. Apple the fruit). LSI's presence/absence usually also serves as an indicator of content quality.

11. Page Loading Speed via HTML: Google and Bing both use page speed as a metric for ranking. Spiders in search engines can estimate your site speed fairly accurately based on the HTML code on your page.

12. Google Hummingbird: This "shift in algorithms" helped Google get beyond keywords. Google can now better understand the topic of a webpage thanks to Hummingbird.

13. Duplicate Content: Identical content on the same site (even slightly modified) may adversely affect the visibility of a search engine on a site.

14. Image Optimization: Images send essential signals of interest to search engines through their file name, alt text, title, definition, and caption.

15. Content Recency: Google's Caffeine update favors content recently published or modified, particularly for time-sensitive searches. Highlighting the importance of this aspect, Google indicates the date of the last update of a website for certain pages. 

16. Keyword Prominence: Having a keyword appear in the first 100 words of the content of a website is associated with Google rankings on the first page.

17. Outbound Connection Quality: Most SEOs think linking to authority sites helps send signals of confidence to Google. And this is supported by a recent study into the industry.

18. Outbound Link Theme: The content of the pages to which you link may be used by Google as a valid signal. For example, if you have a car page that links to movie-related pages, this may tell Google that your page is about the vehicles, not the car.

19. Syndicated Content: Is it original content on the page? If it is scraped or copied from an indexed list, it will not be ranked either... or it may not be indexed.

20. Mobile-Friendly Update: This update, also referred to as "Mobilegeddon," rewarded pages that were tailored for mobile devices.

21. Mobile Usability: Websites easily accessible to mobile users may have an edge in Google's "Mobile-first Ranking".

22. "Secret" Mobile content: Hidden content on mobile devices may not be indexed (or may not be weighted as heavily) vs. content that is fully visible. Recently, however, a Googler has said secret content is OK. But he also said,"... if it's critical material it should be in the same video. 

23. URL Length: Excessively long URLs may be detrimental to the visibility of a search engine page.

Yes, several research studies have found that short URLs in Google's search results appear to have a slight edge.

24. URL keyword: Another signal of relevance. Recently a Google writer called this "a very low factor in the ranking." But a reason for ranking nonetheless.

25. References and Sources: Citing references and sources, as do research papers, can be a consistency warning. The Google Quality Guidelines note that when reading such pages, reviewers should keep an eye on sources: "This is a field where knowledge and/or authoritative sources are important...." Google denied however that they were using external links as a rating signal.

26. Usability of the web: A site that is difficult to use or to navigate will indirectly harm rankings by decreasing on-site time, pages visited and increase bounce rate (i.e. RankBrain ranking factors.)

27. Use of Google Analytics and Google Search Console: Many believe you can boost the indexing of your website by getting these two services built on your site. 

You can also directly influence rankings by offering more data for Google to work with (i.e. more reliable bounce rate, whether or not you get referral traffic from your backlinks, etc.). That said, this has been refuted by Google as a myth.

28. Guest Posts are as powerful as website blogs. If you get approved in a good DA of that guest post site, it is known to be a fruitful investment.  

29. Backlink Age: Backlink characteristics including significance, diversity, acquisition rate. Age is the element that can not be faked; therefore, it has always been a sign of confidence. If you have a lot of strong links that have been around for a while and stay on the same spot, that's a good signal to trust your platform–and so you stay away from potential penalties.

Wrapping Up 

Sales professionals are detailed oriented

They pay fast attention to details and operate as a business. Disorganization is a huge obstacle for sales. 

Just like how you organize your desk, think of your website as your desk and take a moment now and observe is your website well organized just like your desk? 

Are your people or clients able to find what they are looking for as per your presentation of your product or services? If not, then it’s time to change gears and make things more visible and organised.