SEO has completely changed now!
What really works in 2018?
Like before creating 10 - 15 articles for a micro niche website, doing on page adding keywords to the content and then keep making links until it gets ranked.
It's over now! SEO has now completely changed.
Comment backlinks will not help you now to get a higher ranking in the Google SERPs.
What matters now is just uniqueness and relevancy!
What should we do / what should we don't!
1) Create 100% unique and lengthy content, that covers almost everything about the topic that you're trying to rank for. (As posted on AuthorityHacker - From 2018 Google will give more priority to the pages that cover the whole topic in one. No matter how long your content can go. You can make it more powerful just by adding every single related topic.)
Confirmed by Ahrefs - A single page that is ranking for a short tail and very high volume keyword can also rank in the Top 10 results of Google for more than 10,000 keywords!
2) You can use your main keywords in your content in a ratio of how long your content is. 2 - 3% density would be fine. (Personally tried and worked really well). Over optimization of just main keywords cannot be a problem if you do it in a proper way. (Apart from over optimization of main keywords, sub-keywords or so-called Long tail keywords can also let you down for a penalty!)
3) Google Penguin Algorithm is now working with the core algorithm in real time. But keep in mind that Google Penguin has now become really less affectable.
4) PBNs !!! - Google has confirmed now when a domain drops now Google will hard reset its Link profile! That means whoever will register an expired domain he will get a fresh domain! Yes, this information is also confirmed and personally tested! That domain will not pass any Link juice to your money site!.
So what now? Seems like PBNs are dead now?!
No! PBNs are still active and a really strong way to get rank higher in Google SERPs within no time. But you have to make your PBN by your own efforts. You will need to work on every single domain of your PBN for 3 months until it gets some Authority! You can also use these domains for Tier 2 Links! Way more effective these days.
5) Comment Backlinks - Comment backlinks doesn't really work now like they were doing before in the past few months! You need to diversify your Link profile. You should make every kind of backlink you can. Don't just rely on comment backlinks!
Still, comment backlinks can help in a big way if you make these links in a proper manner. Let me share my 2 experiments of comment backlinks on a blog. Same keywords - Fresh content.
*First Strategy (Failed!)
Started to make comment backlinks on High DA websites (Non-relevant)
Do Follow / No Follow Mixed (With Proper Anchor text dilution)
20 - 25 links daily! Indexed with Web 2.0 method!
Indexing rate was fairly good!
Didn't got ranked even after getting 800+ Backlinks with 240+ Referring Domains!
*Second Strategy (Worked!)
Started to make comment backlinks on Relevant websites (This time didn't check DA / PA or any SEO Score of a single website, we just made relevant Links)
Do Follow / No Follow Mixed (With Proper Anchor text dilution)
20 - 25 links daily! Indexed with Web 2.0 method! Indexing rate was fine!
Got 3 - 4 keywords ranked on the first page within 3 weeks!
After 2 weeks got ranked for the main keyword on the first page! Just with relevant comment backlinks!
Referring Domains were: 145 - 150.
No. Of Total Links: 1.1K
No. of NoFollow Links: 4% - 6%
What Really Works in 2018??
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Content:
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1) Landing page - Write for the complete topic! Not just for the targeted keywords. No matter how long your content can go. Just keep writing about the complete topic you're covering!
2) You can even post for a related topic on your blog. (For keeping website up to date)
3) Keep updating your article and website every 3,4 days.
4) Recommended 2 articles per week.
Off Page:
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1) Relevancy! - A big factor nowadays!
2) Diversify your link profile.
3) Use proper anchor text variation! Over optimization of targeted keywords doesn't hurt your website rankings but sometimes can be a + point if done in a proper way!
4) The most effective and working method of backlinks nowadays is "Guest Post" - *** In a proper way *** On authority website *** - No matter the link is Follow or No Follow, if you're getting a link from high SEO score website is worth a lot!
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**--Why Guest Posts?
1) Links from guest posts are 90 - 100% relevant!
2) Mostly from Good SEO Score website!
3) Links to Guest posts can be really much powerful if done with Tier 2 strategy. - * Suppose getting a link from a 100% relevant & unique topic - with DA: 70 / PA: 55. - You know the power of this authority!
4) Posts should be made on unique and spam free websites! - Natural looking, with good Anchor text profile. Like I mentioned above. Expired domain will show you its Authority but will not pass any Link juice!
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5) Comment Backlinks can still help in a good way! Follow these metrics while making a comment backlink so that those links can help!
* Relevancy
* Good SEO Score - DA: 30+ / PA 30+
* Less OBL - because if a page has 200 - 300 links on it! Remember it is passing link juice to every single backlink made on that page. Think about it - if there are already 250 - 300 backlinks already made on a page and you're posting your backlink there. In what manner you will get link juice from there? - More like Nothing just a count in referring domain!
* Always make a link on a page that only has like 20 - 25 links on it! - Websites that ask you to login or sign in to comment on a page are very much better! Because of the websites, as well as Google, know that these are controlling SPAM!
6) PBN Links! - PBNs still helps in a very good way - but you should make your link in the middle of the relevant topic for the targeted keyword! Don't make too many sitewide links as it can raise a flag for SPAM towards your website.
Comment below, if anyone knows more working methods for 2018! Also, comment below if anyone thinks I wrote something wrong! Apologize for that in Advance!
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