SEO / Google Ranking Strategy of bankbazaar.com (Leading Fintech Company)

In this article I am going to reveal how bankbazaar.com ranks in the top 3 for some very competitive and high traffic keywords like Car Loan, Personal Loan, Home loan etc in Google Search.

BankBazaar is a leading and extremely popular and Successful Indian Fintech Company.

Today we are going to talk about the SEO Strategy of bankbazaar.com

There is a lot to cover so let's dive into it.

According to Ahrefs, bankbazaar.com gets organic traffic of around 5 m from Search engines like Google every month.

BankBazaar Ranks for more than 135000 keywords in Top 5 and around 68,000 keywords in top 3 in Google Search.

Some of the top keywords are gold rate today, credit card, cibil score, home loan, personal loan and car loan.

 They have more than 2 Lakh pages indexed in Google targeting a wide range of keywords. 

Not just the volume but they have created meaningful pages for the users that are keyword optimized as well.

The website has 1 million backlinks coming from 6.5 K domains. Backlinks are very important to improve ranking and grow organic traffic from search engines like Google.

Not just the homepage but BankBazaar keeps building backlinks to the other important pages regularly.

They have backlinks from high DA sites like Yahoo news, Reuters, Indiatimes etc. 

Now let's dig a bit deeper into this and try to understand how BankBazaar is able to rank for such high volume keywords in Google.

BankBazaar has a very strong on-page strategy. The titles and descriptions are optimized with their primary keywords. 

They have used numbers and dates in their title tags to drive more clicks from Google search. 

The content length on their high traffic and well performing pages like car loan is approx 6,000 to 7,000 words.

Google Likes to rank long form content pages.

Long for content also helps to rank for a wide variety of high and low volume keywords.

The content is well planned and structured with interest tables updated daily, latest offers and comparison with other types of loan, eligibility criteria, FAQ and more relevant and other useful information.  

It's very difficult for their competitors to beat such well optimized pages in Google. 

Lastly they have used schema tags for FAQs and breadcrumbs which makes their Google listing very attractive and helps to drive more clicks. 

Hope that was worth your time.

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