SEO Glossary - The Searchmetrics Dictionary of Search Engine Optimization

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Alt Attributes

Alt attributes make it feasible to enter an alternative description inside the HTML code for every picture on a internet site. This description seems if, for some purpose, the photo can't be displayed. Search engines’ capability to understand the contents of images remains restricted that's why they rely on the alternative description so that it will decide what the photograph contains. The alt characteristic can affect the content for which search engines take into account a internet site to be applicable. Ideally the alternative descriptions have to additionally comprise the quest terms for which the internet site is optimized.

Anchor Text

Anchors textual content is the text displayed on a internet site for a given hyperlink. Users click on at the anchor textual content in order to get to the related internet site. Links like “right here” or “next” are not appropriate due to the fact they do not provide any information approximately their vacation spot. A tourist is not very possibly to click on links like these.

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Backlinks

Backlinks are incoming hyperlinks that refer to all links from other websites referencing the website in query. Search engines interpret a hyperlink to a internet site (inbound link) as a recommendation for it and are geared closer to providing seek effects from different such authoritative suggestions. The greater authoritative you're for your topic, the greater tips you'll get hold of. In some industries, the extra one-way links a internet site has and the better those hyperlinks are, the in addition up the referring area will seem within the seek results. An example of sturdy one way links would be hyperlinks from topically relevant websites.

Bad Neighborhoods

Websites can occupy a so-called Bad Neighborhood. This refers to all web sites that have been seriously downgraded through search engines like google and yahoo. For instance, they will have violated a search engines like google and yahoo’ pointers. Bad Neighborhood websites seem either a ways down in the search consequences or in no way. For instance, web sites containing terms like “gambling”, “on line casino”, “pornography” or “Viagra” are classified as Bad Neighbors. Be cautious of hyperlinks to or from Bad Neighbors! They will have a poor effect for your very own position inside the seek effects. In evaluating a internet site, search engines like google regularly have a look at the popularity of websites which have hyperlinks to it.

Business directory

A business directory is like an online version of the Yellow Pages. Every enterprise listing contains an index of organizations listed alphabetically by way of enterprise. The person entries are then often connected to the corresponding corporation’s internet site. The business listing facilitates users look for companies, products or services of their region in a extra focused way. From the point of view of search engine optimization an entry in a enterprise directory is vital; it makes the internet site in question less difficult to discover and creates an extra back-link.

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Cloaking

Cloaking is a method which offers search engines like google the influence that a website carries content material this is one of a kind to what users absolutely see:

Visitors see a person pleasant, visually attractive internet site which may also, for instance, incorporate little textual content and lots of photograph or multimedia factors.

Search engines are constrained of their ability to understand photograph and multimedia factors, which is why they're provided with a specific internet site (that has the equal URL).

Most significantly, this internet site includes text this is optimized for search engines. Cloaking is a contravention of search engine pointers. If a seek engine acknowledges cloaking it will penalize the website by using permanently putting off it from the hunt engine index. The website will not seem in search consequences.

A word of recommendation: if a website has been built differently to healthy computers and cell gadgets, this doesn't matter as cloaking. Search engines will make allowances for web sites with a mobile model.

Competition

Businesses commonly recognize who their competition are on the open market. But are they the equal companies you need to fight to get the satisfactory placement for your internet site? Not always! In the place of seo your competitors are any web sites that can be found by the use of the same seek terms as yours. For instance, a hairdresser in Boston gives, among st other matters, recommendation on splendor products. Therefore their internet site can be determined by means of typing in “Boston splendor products”. The equal search term will give outcomes for a pharmacy which sells beauty merchandise in Boston. Both organizations are competing for the same seek time period.

Crawlers

A crawler is a software utilized bySERPs to collect records from the net. When a crawler visits a internet site, it choices over the whole website’s content material (i.E. The textual content) and stores it in a data bank. It additionally stores all the external and internal links to the internet site. The crawler will visit the saved links at a later point in time, that's the way it moves from one website to the following. By this manner the crawler captures and indexes every internet site that has hyperlinks to at least another internet site.

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Defective Links

A faulty link is a hyperlink that has no item or does not cause some thing. Causes for faulty links encompass programming errors, quickly unavailable websites or if the cope with of the site linked to via a link has modified. Defective hyperlinks decrease the pleasant of a internet site and make the process of the crawler extra difficult. For those reasons a internet site with defective links will seem lower down in seek effects.

Domain Popularity

Domain Popularity refers back to the wide variety of one-way links (incoming links) from different domain names that refer again to a internet site. No a couple of backlink could be counted in line with area (e.G. 1and1.De ). For example, in a blog approximately cars there are 10 special entries which have links to the internet site of a automobile provider. In this situation most effective one back-link might matter for the weblog.

Duplicate Content

Duplicate content refers to numerous web sites with the equal or very comparable content material. Search engines intention to offer the user the exceptional seek effects for a particular search term and bear in mind it to be unhelpful while exactly the same content appears in several places. For this purpose search engines like google and yahoo check for duplicate content material and supply less attention to web sites that have reproduction statistics.

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Frame

Frames may be laid down in HTML code to create clear structures for a internet site’s content material. Search engines frequently stumble upon problems when seeking to gather content from frames. To make it easier for search engines to discover you it is excellent to avoid the usage of frames.

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Google Places

Google Places is Google’s listing for neighborhood business seek effects. Google Places seems on the very top of the Google search consequences when a consumer is searching out neighborhood data. It works with the aid of displaying the area of groups that have registered with Google Places and are applicable to the user’s search on a small map. Links to websites that belong to these corporations appear subsequent to the map.

Registration for Google Places is loose. In addition to place and web address, groups can also consist of starting times and snap shots in their commercial enterprise or merchandise. Google Places is especially critical for corporations which have a predominantly local consumer base or whose clients are searching for something in a certain area (e.G. Inns, enjoyment parks, and so on.).

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Index

An index is every other name for the database utilized by a search engine. It contains information on all the web sites the quest engine become capable of discover. If a internet site isn't always in a search engine’s index, customers will no longer be able to locate it the usage of that search engine. Search engines regularly replace their indexes.

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Keyword Density

Keyword density tells you how frequently a search term appears in a text when it comes to the whole variety of words it consists of. For example: if a keyword appears 3 times in a 100 word text the key-word density might be 3%. From the point of view of serps, a high key-word density is a superb indicator of seek engine spam. If a keyword seems too regularly in a website, search engines like google and yahoo will downgrade the website and it's going to then seem lower down in seek effects.

Keyword Proximity

A seek term can be made up of a combination of keywords. The keyword proximity refers to the gap among the hunt term’s man or woman keywords. For instance: a website carries the key phrases that make up the search time period “dentist Boston implant” in the heading “Your expert dentist in Boston; dental exercise for minimally invasive implants”. The seek term proximity among “dentist” and “Boston” is one word, between “Boston” and “implant” it's far 5 phrases. The smaller the gap between a seek time period’s person key phrases, the greater applicable it will likely be from a seek engine’s point of view.

Keyword Stuffing

Keyword stuffing is when someone tries to manipulate their role within the search effects via concentrating relevant key phrases. Search engines can inform while key phrases are abnormally dispensed all through the text or in a website’s meta tags. If the equal keywords follow each other too closely, the hunt engine will downgrade the web site and it will then appear decrease down in seek consequences.

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Link Popularity

Link popularity refers back to the variety of inbound links (incoming links) that factor to a given website. In comparison to domain reputation, each inbound link is counted one at a time. For example, in a blog approximately motors there are 10 extraordinary entries which have hyperlinks to the website of a car provider. In this situation you'll be counted a total of 10 one way links. Link popularity used to be an essential determine for engines like google. These days many search engines have switched to awareness on area recognition, which in addition to quantity affords information approximately the nice of the inbound links. For this purpose it's far critical to get as many remarkable one way links as viable, on the grounds that all and sundry who clicks on a backlink can be directed for your internet site.

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Meta Search Term

Search phrases may be protected in the meta tags of any website’s HTML code. These meta seek terms do now not seem at the website, instead they inform search engines about the quest terms that the internet site is optimized for. In this manner you can growth the opportunity that a website may be determined by using those search phrases. However, many search engines (e.G. Google) do not take meta search phrases into account while comparing web sites.

Meta Tag

Meta tags are regions in HTML code that include facts about a internet site. The data cannot be seen at the website itself. Search engines get entry to positive meta tags that will, for example, show a page name and description in the seek results.

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Nofollow Attributes

Links can be furnished in HTML code together with a nofollow characteristic. This attribute guarantees that serps cannot follow the hyperlink and therefore:

the hyperlink will no longer be classed as a one way link for the connected website

if nofollow inbound links are used completely, the connected internet site will no longer be protected inside the index

 Nofollow backlinks will not improve a website’s role in the search scores. Nevertheless, they are necessary. They make certain that search engines like google perceive a site’s hyperlink constructing shape to be ‘herbal’. In addition, nofollow one way links contribute to traffic of different web sites being forwarded for your site.

For example: in forums and blogs, the records of plenty of entries and remarks is published for the sole cause of gaining new inbound links for the internet site. This is why boards and blogs frequently use the nofollow attribute.

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Offpage Optimization

Offpage optimization refers to all the measures that can be taken outside of the actual internet site if you want to improve its role in search rankings. These are measures that assist create as many high-quality one way links (incoming hyperlinks) as viable.

Onpage Optimization

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken at once within the internet site with a purpose to enhance its position inside the seek rankings. Examples of this include measures to optimize the content material or improve the meta description and identify tags. Conversely, off-web page SEO refers to links and other alerts.

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Page Content

Page content refers to all of the records contained in a internet site. Page content may be displayed as textual content, links, photos, audio, animation or films amongst other things. Search engines have a restrained potential to recognize images, animation, video and audio. In these times, search engines use file names or alt attributes to determine the contents of a page. Therefore, important facts needs to be given in text-shape to make it accessible to search engines like google and yahoo.

Page Description

It is feasible to give a short description of the content material of any given web site (e.G. Homepage, subpage). This page description is laid down in HTML code and does not appear on the internet site. Search engines display the web page description of their seek effects (without delay below the page identify). If a webpage does now not have a web page description, text from the web page will regularly seem instead. In the quest results, the hunt time period need to be emphasised in bold. Ideally the page description need to incorporate the search time period for which the website has been optimized.

Page Title

Every website (e.G. Homepage, subpage) has its personal identify. The web page title is specified in HTML code and appears within the identify bar of the browser. Search engines display page titles of their seek effects. In addition, search engines like google and yahoo use page titles for you to apprehend what facts the website includes. Ideally web page titles ought to consist of the search time period for which the website has been optimized.

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Rankings

Rankings in search engine marketing refers to a website’s position inside the seek engine consequences page. There are diverse rating factors that affect whether a internet site seems higher at the SERP based totally at the content material relevance to the hunt term, or the nice of back links pointing to the page. Every search engine gives extraordinary weights to these rating factors that's why while you enter the equal search time period in distinct engines like google you may usually get unique consequences.

Ranking factors play a massive position in search engine optimization and the general virtual advertising method of a website. Search engine marketing, specifically, is a selected discipline targeted at the optimizations needed to have a technically sound area and handing over on content this is applicable to customers and in the end attracts the proper clients in your commercial enterprise. Understanding which ranking elements are applicable to your industry is fundamental to turning into an authoritative domain – specifically in the competitive industries of e-trade, finance and health.

Relevance

When coping with serps, the time period ‘relevance‘ describes the extent to which the content material of a internet site corresponds to the search time period used. The relevance of a internet site’s content material is specifically vital for engines like google; it affects how excessive a internet site will appear within the seek outcomes for a given seek time period.

Robots.Txt

Robots.Txt report is a text report that can be saved to a internet site’s server. It determines if and while the search engine crawlers can go to a internet site’s subpages and consist of them in their index. In doing this, positive subpages can be excluded from the hunt results.

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Search Engine

A seek engine is a internet site via which customers can seek internet content material. To do that, users input the desired seek time period into the hunt field. The seek engine then appears via its index for relevant websites and shows them in the form of a list. The search engine’s internal assessment set of rules determines which position a website gets inside the search results. Google, Bing and Yahoo are examples of famous search engines like google.

Search Engine Advertising

It is viable to pay a seek engine for a placement in sure seek consequences. These classified ads do not appear in natural search consequences. Instead, they appear within the backed results (usually at the proper-hand facet of seek engine’s results web page) in reaction to a corresponding search term. The quantity spent on advertising can be adjusted for a spread of things. In addition, you could decide whether the advertisement seems locally or national. The price for these commercials is calculated the use of the variety of clicks the commercial attracts. The better the advertising and marketing budget the higher the location the internet site will get in a given search result. Search engine advertising and marketing may be specially beneficial if a internet site isn't performing on the top of the search consequences because it isn't but widely recognized or if there is a lot of opposition for the quest term getting used.

Search Engine Guidelines

The majority of engines like google have pointers in region. These recommendations inform internet site operators how to make it less difficult for a search engine to find and index their web site and the way to get it as high up within the seek results as viable. These suggestions additionally offer facts about prohibited sports. Prohibited sports will cause penalties for a website, which includes everlasting exclusion from the quest engine’s index.

Search Engine Marketing

Search engine marketing refers to measures which might be designed to better position a website in the search effects and in doing in an effort to direct traffic to the internet site. These include search engine optimization and seek engine marketing.

Search Engine Optimizatio

Search engine optimization refers to measures that aim to improve a website’s position in a seek engine’s natural seek effects. This requires revel in and ongoing paintings. Even if you manage to get your internet site to seem on the pinnacle of search effects you will likely want to keep monitoring of results and measures, particularly if your opposition is also making use of search engine optimization. If your competition improves its function inside the search results, it could be at your rate.

Search Engine Registration

You can register a website immediately with a seek engine. After registration, it is able to take numerous days or even weeks for the hunt engine’s crawler to go to the internet site and decide whether to consist of it inside the index.

Frequently a internet site will most effective be protected in a search engine’s index while different web sites which are already within the index have related to it. In this example, due to the fact the crawler will visit the website and include it inside the index anyway, it could now not be vital to check in with the quest engine.

Search Result

Search consequences check with the list created by engines like google in response to a question. Search consequences can be broken down as follows:

Natural search results (commonly at the left-hand aspect of seek engine’s outcomes web page)

Here you'll see all of the websites in a seek engine’s index that are applicable to the query. The search engine’s inner evaluation set of rules determines which position a internet site gets inside the search consequences. It is not possible to pay to move a internet site better up within the herbal seek outcomes. In addition, natural seek consequences regularly display entries from Google Places, pix or videos which are relevant to a seek term. These entries normally appear at the top of the quest consequences.

Sponsored search effects (normally on the right-hand facet of a seek engine’s results web page) Here you'll see web sites that have positioned advertisements with the hunt engine. Sponsored search results are determined by factors just like the charge in keeping with click on, click-thru quotes and seek term opposition.

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Topical Relevance

With search engines like google, topical relevance is particularly used at the side of one way links (incoming hyperlinks). Websites that carry similar content material are stated to have topical relevance. Backlinks from websites that are topically applicable have greater effect on a internet site’s position in seek results than oneway links from web sites that are not associated. Search engines count on that topically relevant links are used to provide customers extra information that might be beneficial. With unrelated links there is a high opportunity that they've been paid for or blanketed for the motive of enhancing a site’s role in search effects.

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Web Catalogues

Web catalogues contain a collection of related internet addresses which are in the main looked after according to unique criteria e.G. Through industry. They help customers search for information in a more centered way. Before the emergence of serps, net catalogues had been the most effective way to search for a internet site on the internet. From a seo point of view, an entry in a web catalogue can be very useful because it makes it easier to locate your internet site as well as growing a further one-way link.

Web Pages

When you input an internet deal with (a URL, e.G. Https://login.1und1.De/) into an internet browser, a webpage will appear. A webpage is an man or woman page on the internet. The web site that first appears when you visit a internet site is the startpage (often a homepage). The website’s other pages are known as subpages.

Website Structure

A website’s structure refers to how the website is installation, i.E. How the individual subpages are connected to one another. It is mainly vital that crawlers can find all subpages quick and without difficulty when websites have a large variety of subpages. For this motive, a website’s homepage wishes to have links to the maximum essential subpages. Files consisting of sitemap.Xml and robots.Txt also help the crawler do its job in this regard.

Websites

A internet site is made from several webpages which might be linked to each other. A internet site can, as an example, be a corporation’s entire net presence.

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