SEO-friendly URLs (NEW) Webmaster Guidelines (UPDATED)
Joseph Mucira
Pro influencer, trendsetter, blogger,digital marketer, I.C.T. support giver, brand manager & V.A.S provider.??
As of today, it is the dream of webmasters and web owners to have SEO-friendly URLs and permalinks on their sites. Especially, formatted for the correct search engine appearances in the meta box results. But, many of them often fail to achieve this. So, how do you even go about it?
In the past, we received a lot of questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs.
With this in mind, therefore, in this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.
What is the meaning of SEO-friendly URLs?
Firstly, a Uniform Resource Locator (URL) is an address for all the documents and other resources on the Internet. We can easily read the URL and know what is on the website.
Secondly, it replaces the number used by a computer to talk to servers. Just like our home has an address a website on the internet also needs an address, using which one can easily find the website on search engines.
Therefore, what this means is that having the URLs as friendly as possible is always a lucrative beneficial goal for webmasters. But, lets first consider why they are the backbone of SEO.
If the URL is confusing and not clear then people will not take any interest in the website and the bounce rate will be high. The website will not even rank high in the search engine because Google also takes the URL into consideration.
In addition, getting a good URL Structure can be a bit tricky but with proper planning and precaution, it is possible. Even though there is no fixed formula to make good URL Structure, there are, however, some rules following them.
Obviously, ensuring we get most out of our URL and set our site for future SEO success.