SEO friendly Drupal website Development

An SEO friendly website plays an integral role in the success of a business or an online marketing campaign. Although it is easy to apply SEO techniques for a static website, it is a tough challenge for dynamic websites. A content management system provides complete control over the content and facilitates easy modification of the existing content. Drupal offers an effective solution for SEO-friendly website development. Drupal is an extremely popular tool for web content management and is used by small, medium and large-scale enterprises across the world. Supported by MYSQL database and written in PHP, Drupal helps in creating dynamic, scalable and robust websites equipped with advanced features.

SEO features in Drupal

• Drupal provides complete control over the URL structure of the website. All the web pages in a Drupal website are categorized into nodes, and each web page has a URL node which allows Drupal developers to create a customized, SEO- friendly URL for each node.

• There are several Drupal modules that can be used to optimize a web page easily including Title tags and meta tags placement, Global URL redirect, XML sitemap creation, Menu attributes management, Google Analytic, Content optimization, Custom breadcrumbs creation, and robots.txt file  placement.

• Web pages can be easily updated using Drupal. The owner of the website can easily add, modify and effectively manage the information related to the product and services. The best part is that the website owner need not have technical expertise in Drupal. Drupal CMS thus allows easier management of content on the site.

• Drupal enables websites to easily crawl in the search engines. Developers can make use of the various SEO modules and make the website more SEO friendly using effective SEO tags, URLs and content.