Top 6 SEO Efforts for 2021
SEO stands for Search Engine Optimization. SEO is one of the good sources by which we can optimize our website in various ways. The website's technical configuration, content relevance, and link popularity all are parts of website optimization. As a consequence, our website will rank better on the search engine page. We focus on few points of SEO efforts in 2021.
- Favicon Optimization: A favicon is a 16x16 pixel icon that serves as the branding of your website. Its main purpose to help visitors locate your page. Basically, it's not too helpful for SEO, but it can save your time. We use mobile in our daily life. Google displays favicon in mobile search results, and it can increase your click-through rate. A good favicon can impress you very much. Google used to display the favicon in Google Ads also.
- Breadcrumb Optimization: Breadcrumb is a small text path. Breadcrumb located on the top of the page, which shows us where the user is on the site. Breadcrumb is an essential thing for an SEO-friendly website. It makes navigation easier. It encourages people to visit more pages of a website before they exist. Thus it helps to reduce the bounce rate of your website.
- Meta descriptions: Meta description is an HTML attribute that gives brief summary of your webpage. It works as a mirror of your website. So, it should be attractive, which attracts readers to your website from the SERP page. Try to show the most important keyword in the meta description for your webpage.
- Use numbers in Title: As per a recent study tried to use numbers in your website title. Just like: "7 ways to use social media."It will increase your click-through rate for any search query.
- <Title> boilerplate: Boilerplate is one of the parts of the website Title. The boilerplate text helps you identify which site you're actually looking at, and that is always very important to know. It increases the unique value of the title of your website. Use boilerplate/brand name as per your requirement. A short title is good than a long title. If you use the long title, Google will truncate it. So, it is not necessary to mention the brand name or product name at the end of every page's title.
- FAQ schema: You can use FAQ in type very pages of your website. It can increase your website visitor & click-through rate. Google gives extra importance to those websites.