SEO Differences Between Google and Other Search Engines
by Diana Ford
On almost all SEO guides you see online, you will notice that everyone talks about SEO in regards to Google. Every post is about how to gain rank on Google or best SEO practices that rank well on Google. Let’s review why Google is given such importance when it comes to web search tools and some of the SEO differences between it and other search engines.
You can easily find 15 search engines that can be used as an alternative to Google. But do they perform as good as Google? They do in some regard and fall short in others. People love Google because it’s fast, efficient and has the largest catalog of web pages. But to a business or someone who is trying to get traffic on the internet, these things don’t matter. What matters then is that the volume of people using that search engine. The more the number of users, the more traffic they may gain, simple as that!
SEO Differences Between Search Engines
When we look at the search volume, the data speaks for itself.
At first glance, you may only see one line at the bottom of the chart. Such a concentration is due to the fact that Google’s competitors occupy approximately equal market shares and still cannot get ahead.
All the following data has been taken as of December 2018. However, clicking on this linkwill provide you with the most recent numbers available:
Google leads with a worldwide market share of 92.25% with over 3.5 billion searches per day
- Second on the list is Bing with 2.41% market share
- Yahoo comes in third with 2.07% market share worldwide
- Baidu, the Chinese version of Google, has 1.01% market Share worldwide
- Yandex, the Russian search engine, has 0.48% market Share worldwide
From the data, it becomes clear why you should choose Google as your primary target for choosing a platform to get your website ranked. The success of Google is the volume of consumers that use it on a daily basis. By focusing on Google, you are targeting these consumers – more than 2 billion people every single day!
The number becomes manageable considering that you are only going to consider specific niches.
Now let’s dive a little deeper and see the difference between the SEO practices used by the top three players in the web search market. We’ll look at whether the SEO strategies that you use on Google will also work for them!
1. Google SEO vs Bing SEO
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