SEO for Dental Clinics and Dentists - Keys and Secrets
Dental?clinics?and dentists have high purchasing power, sometimes attracting vendors to smoke on SEO, online marketing, online portals, or professional directories. For this reason, we want to advise this group on the best practices to position their websites.??
Don't look for promises in SEO; look for results.
To begin with, be suspicious of who promises you a first position in the search results page (SERPs) with specific keywords: best dentist in Ahmedabad, dental implants, dental veneers. No one can guarantee you to be the first since it does not depend only on your work, but the work of the rest, the algorithm changes, the natural evolution of the project. They should tell you that every day you will be better than the previous one, and you will continue to grow because every day you will continue working for it. In SEO issues, 1 + 1, it is not always 2. A good positioning depends on specific actions carried out on the web (SEO on the page) and off-page, in addition to the work of the rest of the competitors; this it's a race, and you never run alone.
SEO actions on your website (SEO on-page)
What is the website of your dental clinic or orthodontic practice like? When was the last time you updated it? If you do not have an optimized website, all the online marketing efforts you make to bring traffic or increase your visibility will be worth it.
A correct website for SEO has?content optimized according to the keywords, is well structured, and respects naturalness and coherence.?Accumulating keywords in bold or in titles will not help you, and it will also seem unnatural. Here you also have to bear in mind that before generating the content, a study of terminology or keywords must be done to avoid wasting time with terms that are not interesting or do not generate a return. Do you know by what words the visits to your website come??
Well-distributed keywords in the architecture of your website are a plus point in SEO issues. You can get long-tail or location, such as "how to take care of a dental implant," this type of term with few will generate little return. Still, when you have a good number, they can be the basis of your SEO.
Let's talk about domains.?The most logical thing is that you choose a domain that corresponds to the name of your company, but keeps one detail in mind: before naming your dental clinic, think that it will help you today that your reason for being also appears (dental clinic, dentist, orthodontics) in the domain, without it being too long. Give up the family name on the domain? Looking for a generic term, but that means little to you? Make up a name for yourself? Decisions and options. Currently, the exact domain names or EMD, which contain keywords, continue to have a plus from Google; although you do not prostitute your brand to benefit from SEO, that most likely is not always the case; look for the middle ground.
There are technical aspects that must appear in the programming code or be taken into account in the composition of your website to facilitate good indexing. Avoid pages with duplicate content due to misuses, such as tags or categories, solving it with canonicals, optimizing loading times, compression of images, and CSS ...
SEO actions outside your website (SEO off-page)
If you have a "perfect" website in terms of on-page SEO, the challenge continues. It would help to define a?link-building strategy?to relate your page with a well-positioned sector and with a higher page rank.
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Publishing press releases on various portals is favorable for organic link building; as long as you know how to do it, generating press releases with branded links can help clean up your link structure. These press releases will publicize your brand, the differentiating elements of your service, offers, new materials, and new technologies in the sector. One detail: ALWAYS remember to include BRANDED links in the press releases and thus direct visits to the website to enhance your link-building strategy, but be careful; any link management action should be carried out knowing what to do and why.
Social networks are another source of traffic and links if you know how to take advantage of them.?You must be present on Facebook, Twitter, Linkedin, or the networks that generate potential clients, not because it is fashionable, but to make yourself known, attract new clients, understand what the patients who visit you think of you, and give them the best service. That translates into creating a social media communication plan that allows you to obtain measurable results visible in your annual profits.
We are in an environment of people increasingly sensitive to images.
We know there is little glamor in a mouth where yellowish and decayed teeth show; however, our hearts race when we see perfect teeth in a smile that invites collaboration. Harness the power of images! Create videos, presentations, digital albums of the results of your work with your patients and show them to the world through the corresponding channels: Youtube, Slideshare, Flickr, Pinterest, etc.
Generation of content and publication of articles on third party websites: Directories or professional portals
Another practice that favors positioning is the?publication of articles?on other related websites. But, remember that you must?dedicate your best efforts to create content for your website/blog.?The original content that you write and publish on a third-party portal, although it indeed serves to give you visibility as an expert; on the other hand, it is content that another website takes advantage of without paying a penny or even charging on many occasions.
There are professional portals that make use of the content written by professionals so that their work ends up giving them the results. Let's give an example; imagine that you write an excellent article about a study on dental implants, and this article, instead of publishing it on your website, you post it in a directory or professional portal. Possibly this portal has more visibility than your website. In addition to this, if it is a good article, you will receive links.
In short, for your clients to find your dental clinic's website when doing a Google search, there are many details to work on; this is just an approximation to some essential aspects. And as always, we are interested in knowing your opinion and experiences.
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