SEO Is Dead! ... Kind of...

If you are like most business owners, you've probably looked into or even bought some kind of SEO service. You see a video that says "SEO will get you higher on the Google List!" That's true, but there is a lot more that isn't talked about that is a lot more important, let's dive in.

I want you to put yourself in the position of someone who is looking for your service that you provide. Let's say you are a home remodeling company, and someone is scrolling through the multiple pages of all the different home remodeling companies they can choose from. Since you are one of the top choices, and you appear credible, they decide to check out your website. Then BOOM! Loading... Loading... Loading.. and by the 15 second mark, they've already clicked off of your website and started the search for another company. It isn't a problem with people's attention span nowadays, it's your website or backend strategy.

So what does that have to do with SEO? Think of the quote "You can lead a horse to water, but you can't make him drink." In this case, the horse is your potential client and your website is the water. If your water trough is dirty and layered with green algae, the horse isn't going to drink. If the tank is full of clean, shiny, and hydrating water, the horse might just drink! In this case, the horse drinking would be the potential client contacting you through your business page.

It is very difficult for you to see these issues in your own website, because you don't have the same attention span or thoughtfullness about your website compared to them. To them, your website is just a drop in the ocean compared to the other competitors in your area. If you want an easy, surface level method to find out the quality of your website, enter your website URL into this website. https://pagespeed.web.dev/

I imagine after you've put your website into the quality tester, you will be suprised in the flaws of your website. If you are interested in learning more about growing your business online, feel free to send me a message!