SEO DEAD IN 2023

Search engines use SEO to rank websites and as long as search engines are present SEO is not dead but SEO is saturated.

Well, SEO is not dead but Google is very saturated.

According to earthweb there are more than 600 million blogs on the internet, with over 7.5 million blog posts published per day in 2022.

As you can guess, there is just too much content for Google to rank.

Google was the one who told us that we need to create good quality content that helps people solve the problem to rank our articles on the search engine.

Although people took this to a next level.

Writers and SEO experts started creating content like crazy.

People are building new websites every now and then and just writing articles that may not help people solve their problems.

The focus went from quality to quantity and that’s where things started going wrong for SEO.

People are not getting any results from SEO because they are competing with millions of articles.

Most importantly, a lot of people know how to beat the algorithm so, they are ranking their articles even though they might not be the best ones.

Due to this, you can see dozens of poor-quality articles ranking on the first page of Google.

At the same time, high-authority websites are ranking for most of the keywords.

For example, Wikipedia ranks for almost every other keyword.

All these things increase the competition.

The problem doesn’t end here because more and more articles will be published with the help of AI in the future.

AI-Powered Tools Can Also Write Articles

This means that marketers can publish more and more articles on a daily basis on different topics.

Since Google’s algorithm cannot understand which articles are published by AI and which are written by humans, articles that are drafted by AI can also rank.

This means that Google will get more and more saturated in the future.

E-commerce sites are using SEO in the most terrible way possible.

Let’s say you want to buy a digital watch.

You hop over on Google in the hope to find a blog post that tells you the best watch that matches your needs.

You need an article where they tell you the best watches with their pros and cons.

But, then you end up reading an article from a watch brand where they basically tell some basic features of each watch and embed their product link.

Would you be able to buy yourself a perfect watch by reading such articles? Absolutely, NO.

On the other hand, most of the e-commerce sites like Amazon and Flipkart rank for most of the product keywords.

Other websites only write articles with the aim to get sell their products or earning some affiliate income. In both such scenarios, you are not getting any help.

As you can see even e-commerce sites publish articles like crazy with the sole aim to sell you a product.

E-commerce sites aren't willing to put in the effort to write a quality article and just want the SEO agency to write it.

Since these SEO agencies are not experts in their domain they end up producing subpar articles.

If this continues people will get irritated and then they will search less on Google.

Instead, they would go to other social media sites like Instagram, Pinterest, or YouTube to get answers to their questions.

To be very frank, social media sites sometimes work better than Google because there are real people on those sites providing genuine solutions.

Traffic on Google will start getting less and people would take the help of other search engines like YouTube.

Don't just stuff keywords and build backlinks. Put yourself in the shoes of your customers.

Think about different ways your customers could discover you.

Then ask yourself if are you building your SEO strategy around those ways.

Do you have authority in your industry?

You must understand that apart from Google there are so many other ways to increase your reach like Instagram and YouTube.

If you are new to the industry first build your audience on social media sites.

Once you have built a name in your industry and people are searching for your brand name on Google you can then start writing content.

Or you can write and produce content both on Google and other social media sites.

The key thing to remember is to focus on quality and not on quantity.