SEO CONTENT WRITING vrs CREATIVE CONTENT WRITING

“Who is more important: a Doctor and a Teacher?” My Grade 8 English teacher once asked the class. The question sparked all sorts of murmuring and intense debate. While some of my fellows believed the doctor was more important, others believed otherwise. This is the same dilemma when we compare SEO content writing to creative content writing.

While many Content creators believe SEO content writing is important since it has search engine optimizations that pull in a large crowd who could become potential consumers, others believe creative content writing is the superior of the two since it has innovative and artistic features that keep people glued to the content.

Let’s briefly take a look at what these two are about. (Comparing constructively)

SEO CONTENT WRITING is mostly used by marketers. This writing plans and fills the content with popular words, linked to the service being provided, and enables the content to be displayed anytime such words or phrases are searched for (that is what Search Engine Optimization is about). SEO Content Writing is informative while maintaining concision in order not to get readers bored. It is also persuasive and directed towards marketing. It sticks to the confirmed truth about the topic

CREATIVE WRITING is mostly used by entertainers and some professionals (novel writers, article writers). Its central core is to stir the reader to explore the content in detail. Creative Content Writing inspires and also informs readers about the concerned or general theme. It also expresses its opinion about the subject.

From the brief description of each, one explicit point is they have different fields of function. Just like the Doctor and Teacher have different fields of function. While SEO content writing works in the marketing industry, creative content writing works more in the entertainment industry (It works in other fields too but is more pronounced in entertainment). The features of both writing styles show how essential they are and are required by the people who use them.

The Great Merger

Instead of continuing in the never-ending debate why don’t we look at ways that we can utilize these two efficiently. To do that we have to know their similarities and join the dots together. The primary goal of both is that they are all targeting an audience and their features function to appeal and engage their respective readers. Any marketer who has an understanding of SEO content writing and compliments it with creative content writing is sure to stand out amongst the lot. While the SEO component of the write-up will pull in a great number of readers to see the write-up, the creative writing part will engage and lure readers to learn of the service being talked about. This strategy increases your audience base and increases your chance of securing clients for your services or products.

What do you think about SEO Content Writing and Creative Writing? Comment below and next time you are asked to choose between a Doctor and a Teacher, instead of choosing one side and starting a debate, look out for the amazing combination. We have doctors who teach and we have teachers who have medical knowledge. I see such as outstanding professionals.