SEO Chatterbox - Week Ending 30 October 2020
Mark Traphagen
VP Product Marketing & Training - seoClarity. Marketing a company you know is the best in the world at what it does is the best job in the world. Out and proud queer nonbinary bluegrass mandolin player
Here's what SEOs discussed most on social media and across various SEO forums online this past week:
SERP Mazes: How Google Keeps Users in Search Results (Kevin Indig))
Indig shows how Google is structuring certain search features to keep users on its platform (and seeing more ads) instead of going to a website.
Google: Slow URLs Can Potentially Impact Ranking of Other Faster URLs on Your Site (SERoundable)
Barry Schwartz relays information from Google's John Mueller on situations where Google may use the speed of slower URLs in an evaluation of your site for the forthcoming Page Experience update.
Analysing & fixing organic traffic drops (Sam Underwood)
Underwood shows how to handle sudden drops in organic search traffic without panicking.
Node Identifiers: From Structured Data to Linked Data (Sitebulb)
Using structured data is just a first step. The concept of node identifiers can take you to the next level of linking your structured data to better organize it in way search engines appreciate.
What passage indexing and natural language processing mean for the future of SEO (Search Engine Land)
Several well-known SEOs weigh in on the implications of updates announce in Google's recent Search On blog post.
Does the Google antitrust case make an Apple search engine more likely? (Search Engine Land)
Reporter Greg Sterling presents the evidence and arguments for the rumored Apple search engine project.
The Mechanics of E-A-T: How Google Patents Can Explain How E-A-T Works (Search Engine Journal)
Lily Ray worked with Google patent expert Bill Slawski to review several patents that might reveal how Google would evaluate Expertise, Authority, and Trustworthiness for a site and to which sites it would apply.
seoClarity SEO Resources Worth Checking!
Google SERP Features Today: The Rabbit Hole is Deeper Than You Think
I show you that there are a way more things happening in the SERPs than you know, some never-before seen stats on the prevalence of search features, and guidance on how to respond.
Complete Guide to Ecommerce SEO Strategies
Seven actionable strategies to increase organic traffic for ecommerce sites.
Need the best, most integrated, AI-driven SEO platform with real time actionable insights? Check seoClarity and ask for a no-obligation demo!