SEO Chatterbox - Week Ending 16 April 2021

Here's what SEO's talked about most on social media and SEO forums this past week (actually two weeks, since I missed publishing last week!):

Barry Schwartz covers a Twitter thread started by Daphne Keller and picked up by Google's Paul Haahr discussing a recent Medium post by Facebook's Nick Clegg in which he attempts to defend Facebook from charges of having an adversarial relationship with publishers.

Buzzsumo looked at 100 million headlines to find the word combinations that generated the most engagement.

Optimisey surfaces 20 outstanding SEOs with less than 10,000 Twitter followers.

Andy Crestodina shares some powerful strategies for internal linking.

Exactly what the title says - by Chuck Price

Some updates on Google Search Console performance reports. The one getting the most cheers from SEOs: addition of regex for filtering.

Whether or not Google uses any click-based signals for ranking is one of the most controversial perennial topics in SEO. Cyrus Shepard gets us to what matters, though: getting the first, long, or last clicks are beneficial whether or not Google uses them directly.

Roger Montti reports that Google has tweaked how it measures Cumulative Layout Shift to make it "more fair and accurate."

E-commerce sites tend to develop their own unique set of SEO issues, so Aleyda Solis created an awesome guide to identifying and fixing them.

The great Matt Cutts, formerly the face of Google for the SEO world, closes another chapter in his professional life. Perhaps now he'll finally stop appearing on "SEOs You Should Follow" lists?

Bill Slawski explains a recent Google patent delving further into how Google treats individual URLs vs sites in ranking.

Your humble author distills the most interesting insights from many dozens of enterprise SEOs who responded to his request to share what they think are their unique challenges.

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