SEO Case Study: 432% Up in Traffic, 28% More Engagement for Legal Platform

Hello, LinkedIn community! ??

In the bustling world of legal services, standing out online is no easy feat. That's where we come in. Our client, a forward-thinking online legal platform, needed a boost to connect more effectively with businesses, groups, and associations seeking legal advice. They turned to Digilite for our expert SEO services, aiming to enhance their online presence and visibility. We were excited to take on the challenge and craft a strategy that would deliver real results. Here's the story of our journey together and the successes we achieved.

The Challenge

The legal platform faced several significant challenges in improving its SEO performance:

→ Technical Complexity: The website was built using React JS, featuring dynamic pages that posed difficulties for traditional SEO practices. → Competitive Market: The legal services sector is highly competitive, making it challenging to rank well and drive traffic effectively. → Integration Issues: The site’s various functionalities were spread across a main domain and subdomains, necessitating a cohesive strategy to ensure all elements worked harmoniously without compromising SEO.

Our Approach

To address these challenges and boost their SEO, Digilite implemented a comprehensive strategy:

→ Website Redesign and Development: We undertook a complete redesign and redevelopment of the website to make it more SEO-friendly while maintaining its dynamic and interactive features. → Subdomain Strategy: Functionalities that needed to remain on subdomains were optimized to complement the main website, ensuring a seamless user experience and improved SEO performance. → Content Strategy Enhancement:

• Service Areas and New Content: We developed a robust content strategy focused on the platform’s key service areas, creating fresh content that targeted specific legal topics and keywords.
• Onsite Blogging: Recognizing the breadth of the client’s niche, we committed to producing approximately 12 high-quality blog posts per month, covering various practice areas to attract and engage a diverse audience.
• Link Building: We strengthened the site authority through strategic link building, securing both paid and guest post backlinks from reputable sites in the legal field.

The Results

Our tailored SEO strategy delivered remarkable improvements in the platform’s online visibility and user engagement:

→ Organic Traffic Growth: An impressive 432% increase in organic traffic from January to June.

→ Session Increase: A 298% rise in user sessions, indicating higher engagement and interest in the platform.

→ Event Engagement: A significant 28% increase in key event rates, reflecting enhanced user interaction with the platform’s features.

→ Increased Clicks and Impressions: A remarkable growth from 620 to 2.83K total clicks and from 12.7K to 121K impressions.

→ Keyword growth: Enhanced SEO strategies ensure the platform gets noticed in relevant searches, increasing its keyword count from 44 to 1,000.

Are you ready to elevate your digital presence and achieve similar results? Contact Digilite today to discover how our tailored SEO strategies can transform your online visibility and drive meaningful engagement with your target audience. Let’s make your website work harder for you.

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