SEO for Care Homes: Why TwelveTwentyFive is the Clear Choice

Choosing the right care home for a loved one is one of the most important decisions families make. We know that those seeking care options are turning to the internet more than ever.? The question for your care home is simple: will they find you?

That's where SEO comes in. It stands for Search Engine Optimisation, and it's the art of getting your website noticed on search engines like Google. If someone in your area is searching for "specialist dementia care" or "best care home near me," you need to be at the top of those results.

Why is SEO Crucial for Care Homes?

Think of SEO as a digital word-of-mouth recommendation. It helps you:

• Reach families when they're searching: People are looking for the best care for their loved ones right now. SEO ensures you're part of the conversation.
• Build trust from the start: Appearing high in search results shows families that your care home is reputable and established.
• Showcase what makes you special: SEO helps highlight your unique services, whether it's dedicated respite care or a focus on residents' wellbeing.

Do You Need SEO Experts?

SEO might sound simple, but in reality, it's constantly changing. What worked a few years ago might not work today. Trying to figure it all out while running a busy care home is a recipe for a headache and wasted time.

That's where TwelveTwentyFive comes in. We're an SEO agency with a passion for helping care homes like yours thrive online.

The TwelveTwentyFive Difference: How We Help Care Homes Get Found

At TwelveTwentyFive, we don't believe in one-size-fits-all SEO, especially for something as important as care homes. Here's how we tailor our approach to your specific needs:

• We Understand What Families Are Searching For: We go beyond basic keywords.? Our research uncovers the exact phrases families use when seeking care. This means tapping into searches that include location, levels of care needed, and even the emotional aspects that drive their choices.
• Your Website: A Welcoming First Impression: We'll work with you to make sure your website is easy to understand and navigate. It should be clear what services you offer, what makes your care home special, and how families can contact you.
• Content That Resonates:? We help you create articles, videos, or other helpful content that answers common concerns and shows your care home's values.? Think of this as providing families with the information and reassurance they need before they even step foot in your door.
• Building a Positive Reputation:? Online reviews and mentions from reputable sources go a long way. We'll develop a strategy to encourage positive feedback and get you listed on the care directories that matter.

We're Always Adapting:

SEO isn't a set-it-and-forget-it deal. Google frequently changes how they rank websites, and we stay ahead of the curve.? By analysing your website's data, we continuously refine our approach to secure your spot at the top.

That’s not all. We do things differently from other SEO agencies. Here’s how:

Why Choose TwelveTwentyFive: Your Partner for Care Home Success

We know you have a lot of choices when it comes to SEO, but here's why care homes trust TwelveTwentyFive:

• Your Success is Our Priority:? We're not here to impress you with fancy terms. Our focus is on delivering real results for your care home: more inquiries, higher website traffic, and increased occupancy.
• Compassionate Approach: We understand that SEO for care homes is about more than just numbers. It's about helping families find the right place for their loved ones. That's why we take a sensitive and values-driven approach to our work.
• Clear and Honest Communication: SEO can be confusing.? We'll break it down for you in simple terms. You'll always know exactly what we're doing, why we're doing it, and what results you can expect.
• Proven Track Record:? Don't just take our word for it. We're happy to share examples of how we've helped other care homes achieve their online goals.

Don't Just Take Our Word for It

"TwelveTwentyFive have been great since we’ve been working with them - they were completely honest with the team about our lack of organic performance from the outset and have since delivered high-quality work that has improved our visibility."

Claire Fry, Head of Sales and Marketing, Ashberry Healthcare

Who are we? TwelveTwentyFive specialise in growing care homes with SEO

Co-Founders Harry Evans and Brendan Gilbert launched TwelveTwentyFive in 2023 after a combined 25 years in the industry.

Brendan said “We’d been talking about setting up our own agency for years. And at 12.25pm on 8th January 2023, we decided it was time - the opportunity was now or never. SEO has the power to be transformative for businesses, and we knew from our work with over 250 brands, that we could help our clients lead the way.”

Harry added “We have spoken to many business owners since starting TwelveTwentyFive and a common theme is disappointment in SEO agencies not taking accountability for performance. With over 7,500 marketing-focused agencies in the UK, you have to take accountability and stand out or you’ll lose out - our approach and operations help us stand out from the crowd.”

What does that look like? Well here’s a quick video from the team at TwelveTwentyFive that explains a bit more about us:

TwelveTwentyFive - Launch video

Don't Let Your Competitors Get Ahead

The search for care homes is happening online, right now. Partner with TwelveTwentyFive to make sure potential residents and their families find you first.

Get in Touch!

Ready to give your care home the online presence it deserves?? Contact TwelveTwentyFive today for a free consultation and see how they can help you reach your business goals.

• Call: 07903583183
• Email: [email protected]
• Visit: www.twelvetwentyfive.io

Don't let your competition steal the online spotlight. Partner with TwelveTwentyFive and start getting the recognition your care home deserves!