SEO for Beginners: Learn the Basics

You will learn the basics of how SEO works and why it’s so important, plus:

>The basics of search engine optimization. What is SEO now, why it’s important, how people 

 search and what they search for, how long it takes to see results, and some big challenges you’ll 

 face in your career.

>Key ranking factors. Why links, keywords, and high-quality content are all incredibly important 

 for SEO success. Also, we dispel some of the biggest SEO myths.

>How to continue your SEO education. Discover the top online search publications you should read, 

 digital marketing conferences you can attend, and industry experts you should follow.

>The history of SEO. From the dawn of websites and search engines in the 1990s up to today, 

 we recap the biggest milestones to help you understand where search has been, where it is today, 

 and where SEO is heading in the future.