?? SEO: before or after creating a medical website ??

?? Creating a website is a very important stage for a clinic that wants to attract new patients and strengthen its online reputation. There is an opinion that it is right to first develop a web resource and only then to engage an SEO specialist. What do you think?

In this article I want to tell you what is the value of an SEO-specialist, what mistakes clients often make and when you should start working on advancement.

?? Misconception and problems ??

Imagine that you are the owner of a medical center and want, for example, to create a new website. Having contacted developers, ideas are discussed and work on the project begins. But at the stage of creating the structure of the site, they often forget to take into account SEO and optimization.

When the site is ready, a marketer is involved, but it may happen that there are no conversions, traffic does not go, and the site works slowly because of the poorly chosen content management system (CMS). Next, an audit is ordered, and it turns out that a redesign is needed, requiring additional time and money.

It may seem like you've been let down, but that's not entirely true. Discussed ideas, often do not meet the requirements of search engine algorithms. In the end, you can give up on the new site and go back to the old methods, but I would recommend doing so. There is always an opportunity to correct mistakes.

?? Tasks of an SEO specialist ??

The main job of an optimizer is:

1. Analyzing the project and identifying technical flaws.

2. Researching competitors and market situation. SEO helps to determine which advantages are worth emphasizing and which services to highlight.

3. Compiling a semantic kernel for all pages of the web resource.

4. Distribution of keywords by categories and sections to optimize the structure, take into account all user requests, create additional filters and set up internal relinking.

5. Optimization of mobile and desktop versions of the site. Based on the collected data SEO develops templates for key elements of the web resource, tests their performance and checks technical settings.

An SEO specialist knows how to use various tools, adapt projects to Google algorithms and has knowledge of the specifics of medical business and marketing.

??How to organize the process correctly??

From the very beginning, discuss optimization and how ideas can affect the future development of the site. For example, often medical centers want to add a lot of video or 3D elements, which can slow down load times and increase bounce rates.

SEO website advancement during the website development phase can achieve better results months after launch. Consult and find out how technical parameters are set up and how they affect indexing. It is important to make sure there are no broken links, duplicate content, tagging and scripting issues.

After the work is completed, it is important to conduct a second audit to evaluate the results: are there any errors, are changes or additional investments required. You will receive feedback with comments and recommendations on each point.

?? Performing late-stage optimization ??

Here's what you need to do if you've engaged an SEO specialist already after the web service has been developed:

1. Check the semantic kernel and finalize the structure of the website.

2. Implement text optimization: create articles, fill tags (title, description, alt), optimize main content and headlines.

3. Fix technical errors - set up redirects, reduce the size of heavy elements (if any), optimize code, provide safe access, work with directives in the robots.txt file.

4. Investigate usability - check the clickability of buttons and forms, ease of navigation on pages, understandability of the interface, set up online payments and ensure the security of transactions.

5. Evaluate commercial factors: availability of price list, catalog, sections with information on refunds and guarantees, full details of the clinic and address.

6. Optimize the "About" page: make sure it helps to remove objections and increase trust in the medical center. Add certificates, information about employees and write a few words about the clinic's history.

7. Customize the search to make it easy for users to find the information they need on the site.

?? As you understand, there is nothing wrong with the fact that SEO was connected at a later stage, because only after the audit you can evaluate the plan of tasks and decide whether you need optimization or the resource is already working effectively.

?? If you need a consultation from an SEO specialist, write me in private messages, I will answer any of your questions.

?? The task of SEO is to attract even more traffic to your website and bring your business to the top. Let's do it together!

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