SEO Basic course on On-Page and Technical SEO requires a structured approach to cover essential topics for beginners.

Course Description: This course is designed for beginners who want to understand the fundamentals of On-Page and Technical SEO. By the end of this course, you will have a strong foundation in optimizing web pages and addressing technical aspects that influence search engine rankings.

Module 1: Introduction to SEO

Lesson 1.1: What is SEO?

• This lesson introduces students to the concept of Search Engine Optimization (SEO) and explains its importance in online marketing. It covers the basic idea of improving a website's visibility in search engine results.

Lesson 1.2: Why is SEO Important?

• In this lesson, students explore the reasons why SEO matters for businesses and website owners. They learn about the impact of SEO on organic traffic, user engagement, and conversions.

Lesson 1.3: SEO vs. Paid Advertising

• This lesson compares and contrasts SEO with paid advertising (e.g., PPC). Students gain insights into the advantages and disadvantages of each approach and when to use them.

Module 2: On-Page SEO

Lesson 2.1: Keyword Research

• Students discover the fundamentals of keyword research, including selecting relevant keywords, understanding search intent, and using keyword research tools.

Lesson 2.2: Title Tags and Meta Descriptions

• This lesson explains the importance of title tags and meta descriptions for SEO. It covers best practices for writing compelling and keyword-optimized titles and descriptions.

Lesson 2.3: Header Tags (H1, H2, H3)

• Students learn about header tags and their role in structuring content for both users and search engines. The lesson includes guidance on using header tags effectively.

Lesson 2.4: Image Optimization

• This lesson covers the optimization of images for SEO, including file naming, alt text, and image compression techniques.

Lesson 2.5: Content Optimization

• Students delve into the world of content optimization. They explore techniques for creating high-quality, engaging, and SEO-friendly content.

Lesson 2.6: Internal Linking

• This lesson introduces internal linking strategies to improve website navigation and distribute link equity effectively.

Lesson 2.7: User Experience and Mobile Optimization

• Students learn about the importance of a positive user experience and mobile optimization for SEO. This includes responsive design, page speed, and mobile-friendly practices.

Module 3: Technical SEO

Lesson 3.1: Website Architecture and Structure

• This lesson delves into the significance of a well-structured website and its impact on SEO. Topics include URL structure, site hierarchy, and navigation.

Lesson 3.2: XML Sitemaps

• Students discover how XML sitemaps help search engines crawl and index website content. The lesson also covers creating and submitting sitemaps.

Lesson 3.3: Robots.txt and Crawling

• This lesson explores the use of robots.txt files to control search engine crawling and indexing. It includes guidelines for creating and maintaining a robots.txt file.

Lesson 3.4: Page Speed and Loading Times

• Students learn about the importance of page speed in SEO and strategies for optimizing website loading times.

Lesson 3.5: Schema Markup and Structured Data

• This lesson introduces schema markup and structured data and how they enhance search results with rich snippets and structured information.

Lesson 3.6: SSL and HTTPS

• Students discover the importance of securing websites with SSL certificates and the implications for SEO rankings.

Lesson 3.7: Canonicalization

• This lesson explains canonicalization and its role in addressing duplicate content issues on websites.

Module 4: SEO Tools and Resources

Lesson 4.1: Introduction to SEO Tools

• Students are introduced to various SEO tools available for keyword research, site analysis, and performance tracking.

Lesson 4.2: Google Search Console

• This lesson focuses on Google Search Console, a powerful tool for monitoring a website's performance in Google search results.

Lesson 4.3: Google Analytics

• Students learn how to use Google Analytics to track website traffic, user behavior, and conversion metrics.

Lesson 4.4: Keyword Research Tools

• This lesson provides an in-depth look at different keyword research tools and how to use them effectively.

Lesson 4.5: SEO Plugins (for CMS like WordPress)

• Students explore popular SEO plugins for content management systems (e.g., Yoast SEO for WordPress) and how to use them to optimize content.

Module 5: SEO Best Practices

Lesson 5.1: White Hat vs. Black Hat SEO

• This lesson explains the difference between ethical "white hat" SEO techniques and unethical "black hat" methods that can lead to penalties.

Lesson 5.2: Avoiding Common SEO Mistakes

• Students learn about common SEO pitfalls and how to avoid them to maintain a healthy website ranking.

Lesson 5.3: Keeping Up with SEO Updates

• This lesson discusses the importance of staying updated with search engine algorithm changes and industry trends.

Lesson 5.4: Setting Realistic SEO Goals

• Students discover how to set achievable SEO goals and measure progress effectively.

Module 6: Measuring SEO Success

Lesson 6.1: Key Performance Indicators (KPIs)

• This lesson covers essential SEO KPIs such as organic traffic, conversion rates, bounce rates, and others that help gauge SEO performance.

Lesson 6.2: Tracking and Analyzing SEO Metrics

• Students learn how to use tools like Google Analytics and Google Search Console to track and analyze SEO metrics.

Lesson 6.3: Reporting and Improvement Strategies

• This lesson explains how to create SEO reports and develop strategies for continuous improvement.

Module 7: Practical Exercises

Lesson 7.1: Conducting Keyword Research

• Students practice keyword research by identifying relevant keywords for a specific topic or niche.

Lesson 7.2: Optimizing a Web Page

• This lesson involves hands-on practice optimizing a web page, including title tags, meta descriptions, headers, and content.

Lesson 7.3: Technical SEO Audit

• Students perform a basic technical SEO audit on a website, identifying issues and suggesting improvements.

Lesson 7.4: Creating SEO Reports

• In this lesson, students create and interpret SEO reports based on data from Google Analytics and Google Search Console.

Module 8: Final Assessment and Conclusion

Lesson 8.1: Course Recap

• This lesson reviews the key concepts covered throughout the course.

Lesson 8.2: Final Quiz

• Students take a final quiz to assess their understanding of the course material.

Lesson 8.3: Next Steps in Your SEO Journey

• This lesson provides guidance on what students can do next to continue learning and applying SEO skills.

Lesson 8.4: Course Completion and Certificates

• Students receive certificates of completion upon successfully finishing the course.

Each lesson builds on the previous ones to provide a comprehensive understanding of On-Page and Technical SEO for beginners. This structured approach ensures that students progressively develop their knowledge and skills in optimizing websites for search engines.