SEO Article Ideas to Generate Web Traffic | SEO Traffic | Digital Marketing

Seo is really an integral part of digital marketing. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. It increases website visibility, user traffic, conversion rate, and ROI. A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. We will focus on its important and necessity in digital marketing in this article. But before that, let me make you familiar with digital marketing, Seo, and related terms.

Digital marketing?is a vast marketing technique which includes many other marketing tact. It is a marketing tact used to promote a brand, product, or service through digital technology, like: email, mobile, TV, radio, etc. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing.

Social engine optimization?is actually a technique to collect user traffic on a website. It involves various strategies which results into increase in number of visitors and hence ranking of website. It mostly depends on Seo factor which is highly influenced by changing in search engines. Different method involved in SEO strategy,

1. On page optimization

On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc.

1. Off page optimization

Off page optimization is all about link building and website promotion. It is other than the techniques involved in making changes in websites. Search ranking in a search engine is greatly affected by incoming links. A link should be built with trusted and well-known site. It is most important because article directories, paid links, etc, have negative impact on search engine.

Important Steps to SEO Path

1. Keywords

These are the short phrases commonly used to search on search engines like Google, Bing, etc. They are the vital tool that determines the website’s SERP rankings. It is crucial to use the correct number of words in the right places to help pages climb up the leaderboards.?

The usage of keywords has evolved with time and technology. What used to be a bunch of words stuffed randomly is now widely researched. This is because Google algorithms penalize spammy sites.?

2. Metadata

Following up with the keyword research, the second most important tool viewed by the potential visitors and Google is the Metadata. Metadata is the most direct channel that can coerce a reader into a particular website.?

Google uses crawlers to scan various websites and collect information that best matches with the searched query. The page that is found most relevant by Google is ranked at the top.?

3. Link building

The most important technical aspect influencing SEO performance is backlinks. A backlink is a mention of a website (website link) in another website through an article, blog, etc. Backlinks help in gaining domain authority while also widening the visibility of a website to increase online traffic.?

Acquiring backlinks needs a lot of hard work as only good quality content is backlinked by popular domains. Significant research is required to create content that matches different customers’ search intents. This overarching process is called link building.?

5 Tips on How to Optimize SEO in 2023

SEO strategy is not always about using the most popular search terms and expecting to compete with big names in the market. It is equally important to feel the audience’s pulse and provide them with desired information and service. This is the best way to improve SEO performance rather than sticking to old norms. This is what the audience expects in 2023.

Here are a few SEO optimization tips that are highly effective in boosting visibility and improving search ranking::

1. Focus on viewers rather than search engines

Google algorithms are getting smarter by the day, and with the help of human inputs, it has started to associate better with human thinking. So, instead of trying to outsmart and impress search engines, it is wise to create content that will impress humans.?

Organic and natural content always fits well in search engines. The keywords should fit into content with ease instead of sounding stuffed and artificial. This will add value to the informative and good quality content.?

2. Insert keywords in inappropriate places

Keywords play a vital role in impressing both the readers and the search engine. This is because they are the reflection of what visitors and Google are looking for in content. According to the latest reports, SEO generates?1000% more traffic?than social media that rules more than half of online traffic.?

Keywords should be used carefully and smartly to achieve the desired result. Throwing them randomly all over the content will do more bad than good. Instead, using good SEO tools like Google Ads or even simple on-site search bars will help identify relevant keywords.?

3. Make efforts to improve user experience.

Websites that are easy to navigate have better traffic. Sites that are difficult to navigate will frustrate the users, and more often than not, they do not revisit the site. Google finds it difficult to employ crawlers in pages that are seamless and have complicated navigation. Dead links, error messages, and unorganized site architecture negatively impact a site.?

The focus should be given to improving user experience and navigation tools. This will also help Google’s crawlers to scan the content and rank the page.

4. Generate relevant links

As already mentioned earlier, link building is an important aspect to gain domain authority and reputation. External links help in enhancing the information provided. Links are an important factor based on which a page is ranked. It is reported that about?51%?of the marketers notice a positive impact one to three months after executing a link-building strategy.?

5. Closely follow updates in Google algorithms.

Google evolves continuously and has started to understand and mimic human thinking. The core of Google and its algorithms gets updated constantly. Websites get penalized or rewarded (in the form of ranking) based on how well these websites adhere to the latest updates.?

Google ranks and penalizes websites based on various factors, including ease of accessibility, speed, and spam. To keep up with the latest updates and to avoid penalties, it is better to subscribe to industry forums and websites like Google’s Search Console Community. In addition, using Google Analytics and SEMrush, recent updates in Google algorithms and website traffic can be constantly monitored.?

FREE TOOLS

Free Analytics & Reporting Tools

• Google Search Console?– Best free SEO tool for managing Google presence.
• Bing Webmaster Tools?– Best free SEO tool for managing Bing presence.
• Google Analytics?– Best free SEO tool for analyzing website traffic behavior.
• Google Data Studio?– Best free SEO tool for creating custom SEO reports.
• Google Sheets?– Free spreadsheet editor useful for analyzing and storing data.

Free Keyword Research Tools

• Google Keyword Planner?– Free keyword research tool built into Google Ads.
• Google Trends?– Discover popular searches on Google and their interest over time.
• Keyword Surfer?– Free SEO browser extension for basic keyword research.
• Keyword Tool?– Find keywords based on Google Autocomplete and other platforms.
• AnswerThePublic?– Find keyword ideas based on people's questions and searches.

Free Website Audit Tools

• Screaming Frog?– Best desktop-based site crawler free up to 500 URLs per crawl.
• Xenu?– Free desktop-based site crawler and technical SEO audit tool.
• Siteliner?– Free SEO tool for checking duplicate content and broken link site audits.
• SEO Minion?– Free SEO browser extension for on-page SEO audits.
• Check My Links?– Free SEO browser extension for checking broken links on a page.
• Google Structured Data Testing Tool?– Check schema markup and rich results.
• Small SEO Tools?– A large set of free on-page and off-page SEO tools.
• SEOBook?– A large set of free web-based tools for SEO and digital marketing.
• TheHOTH SEO Tools?– An array of free on-page SEO and site audit tools.

Free Link Tools

• SEOquake?– Free SEO browser plugin to analyze website link and authority metrics in search results and perform basic on-page audits.
• Semrush?– All-in-one SEO platform with a free account option for limited use.
• Ahrefs?– All-in-one SEO toolkit with a free account option for your own website.
• Ahrefs Backlink Checker?– Free backlink checker that shows up to 100 backlinks.
• Google Disavow Links Tool?– Used to tell Google to ignore links to your site.

Free Local SEO Tools

• Google Business Profile?– Free platform for managing Google business listings.
• Local Search Results Checker?– Check Google local search results for any location.
• Moz Local Listing Score?– Check business listing presence across the web.
• TheHOTH Local Listing Audit?– Check local business listings across the web.
• Google Review Link Generator?– Create a unique Google review link for a business.

Free Site Speed & Performance Tools

• Google Mobile-Friendly Test Tool?– Ensure a web page is mobile-friendly.
• Google PageSpeed Insights?– Check web page speed and get recommendations.
• GTmetrix?– Free web page performance testing tool.
• Google Lighthouse?– Open-source tool in Chrome DevTools for analyzing page quality.
• Chrome DevTools?– Free browser tool for auditing page elements and code.
• Cloudflare?– Free content delivery network (CDN) to speed up and protect your site.

Free WordPress SEO Tools

• Rank Math?– Free feature-rich WordPress SEO plugin to optimize settings and content.
• Yoast SEO?– Free reputable WordPress SEO plugin to optimize settings and content.

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