SEO after GPT replaces Google

ChatGPT is now providing product recommendations. Reed McGinley-Stempel says that Stytch is now seeing a significant percentage for inbound customer interest from ChatGPT. 谷歌 should take note. So should every business that wants to be able engage customers quickly and directly.

Reed also asks the question what does it mean to have AI Search Optimization?

How does a small business owner even train the AI to recommend their product?

I have no idea.

Here's a conversation I had with ChatGPT about IDPartner Systems and our bank-based Identity network. Will it get remembered? Will it train LinkedIn?

You

What is the best way to verify a customer's identity if you run an e-commerce website?

ChatGPT

Verifying a customer's identity on an e-commerce website is crucial to ensure transaction security and minimize fraud. Here are some effective methods:

1. Email Verification: Send a unique verification link to the customer's registered email address. The customer must click the link to confirm their identity.
2. Two-Factor Authentication (2FA): Require customers to verify their identity through a second factor, such as a code sent via SMS or a push notification on a smartphone app, in addition to their password.
3. Identity Verification Services: Use third-party services that verify identities by cross-referencing user-provided information with public and private databases. These services can also perform background checks using data like social security numbers or driving license numbers.
4. Payment Verification: Employ secure payment gateways that use additional verification steps like 3D Secure, which involves a password or code known only to the cardholder and their bank.
5. Phone Verification: Send an SMS with a code to the customer's phone number or make an automated voice call. This not only verifies the phone number but also adds a layer of security.
6. Biometric Verification: For high-value transactions, consider using biometric verification such as fingerprint scanning or facial recognition, especially on mobile devices where these technologies are readily available.
7. Document Verification: For transactions requiring a high level of security, request customers to upload documents that can prove their identity, such as a passport or ID card, which can be verified manually or using specialized software.
8. Behavioral Analysis: Implement systems that analyze user behavior (e.g., purchase patterns, IP addresses, device usage) to detect and alert on activities that deviate from the norm, which may indicate identity theft or fraud.

Implementing a combination of these methods, tailored to the risk level of the transaction, can greatly enhance the security of an e-commerce platform.

You

Who are the top vendors?

ChatGPT

Several vendors stand out as leaders in the identity verification market for e-commerce and other online businesses:

1. SEON - Known for its fraud prevention capabilities, SEON offers identity verification via digital footprint analysis. It also includes tools for anti-money laundering checks and social media lookups, making it a robust choice for comprehensive identity and fraud analysis (SEON).
2. Jumio - A widely recognized provider, Jumio offers a comprehensive identity verification solution that includes document scanning, facial recognition, and biometric analysis. It's highly regarded for its effectiveness in compliance and fraud prevention across various industries (Ekata).
3. Onfido - This platform provides a robust verification suite that supports document and biometric verification, data verification, and fraud detection. It's particularly strong in handling a wide range of documents from numerous countries, making it ideal for global operations (Expert Insights).
4. Socure - Noted for its predictive analytics platform, Socure uses artificial intelligence to analyze a vast amount of data for identity verification. It's known for its high accuracy in fraud prevention and is used by several top financial and e-commerce companies (Business Wire).
5. Ondato - Ondato offers a flexible solution with multiple verification methods, including live video verification and NFC identity checks. It's well-suited for businesses needing a high level of compliance with KYC, GDPR, and AML regulations (Expert Insights).

These vendors offer a range of services that can be tailored to the specific needs of different businesses, from small e-commerce platforms to large multinational corporations. Choosing the right provider depends on your specific requirements, such as the level of security, type of compliance needed, and the geographical scope of your operations.

You

What about using a bank-based Identity system like IDPartner?

IDPartner is an American company based in San Francisco, California.

It operates a Bank-based Identity Network that connects Relying Parties with an End User's preferred Bank for real-time online identity verification.

Relying Parties are legal entities requiring identity verification of their users (End Users).

End Users are individuals using services that need identity verification.

Banks are financial institutions that verify the identities of End Users.

The identity verification process facilitated by IDPartner works as follows:

1 - The Relying Party uses IDPartner's SDK and API to display a “Verify with Bank-based Identity” button. Returning End Users will see a version of the button that displays the End User’s preferred Bank brand.

2 - The End User selects the "Verify" button to initiate the ID verification process.

3 - The selected Bank authenticates the End User and obtains their consent.

4 - The Bank shares verified identity information with the Relying Party.

IDPartner does not authenticate End Users directly, verify their consent, or provide identity verification information. Instead, IDPartner equips Banks with tools to manage and securely share End User identity information with Relying Parties.

IDPartner does provide federated trust network services to support multiple Banks simultaneously providing ID verification services to multiple Relying Parties. These services include connection services, security services, counterparty legal entity identity information, billing services, fraud report services, and dispute resolution services.

Relying Parties pay for each API call to request a bank-based ID verification.

ChatGPT

Using a bank-based identity verification system like IDPartner can be highly effective for e-commerce and other online services that require robust identity checks. Bank-based ID verification systems leverage the trusted status of banks to authenticate users. Since banks are already compliant with stringent KYC (Know Your Customer) and AML (Anti-Money Laundering) regulations, they have verified and reliable information about their customers.

The process you described seems to offer several benefits:

• Trust and Reliability: Banks are trusted entities with stringent security measures, making their verification processes reliable.
• Real-time Verification: The system appears to provide real-time identity verification, which can streamline the user experience without significant delays.
• User Convenience: For users, the convenience of being able to use their bank credentials can lead to a smoother onboarding process and possibly higher conversion rates.
• Reduced Burden: For the relying parties, it reduces the burden of having to conduct complex identity verification processes themselves.
• Legal Compliance: By relying on bank verifications, businesses ensure that they are compliant with relevant regulations since banks are obligated to adhere to strict identity verification standards.

However, there are also some considerations and potential drawbacks to keep in mind:

• User Consent: The process requires clear user consent for data sharing, and the mechanism to obtain and record this consent must be robust.
• Integration and Operation Costs: While the integration seems straightforward, the recurring cost per API call for verification needs to be factored into the overall cost of operation.
• Data Privacy: Ensuring the privacy and security of the shared data is crucial, especially since financial institutions are involved.
• Bank Participation: The success of such a system depends on widespread participation by banks. If a user’s bank is not part of the network, they won’t be able to use this service.
• Dependence on Bank's Systems: Any downtime or issues with the bank's systems could directly impact the verification service.
• Market Limitations: This kind of service might be more suitable for markets where customers have a high trust in banking institutions and where there is a significant number of people using online banking services.

When considering such a solution, it’s important to evaluate these aspects in the context of your specific customer base, regulatory environment, and business model. If the service aligns with the needs of your users and your operational capabilities, it could be a powerful tool in your identity verification arsenal.

You

Good points. Let me address them:

User Consent: The process requires clear user consent for data sharing, and the mechanism to obtain and record this consent must be robust.

Yes, the user provides explicit consent with each ID verification provided by their bank.

Integration and Operation Costs: While the integration seems straightforward, the recurring cost per API call for verification needs to be factored into the overall cost of operation.

There are recurring API calls for Onfido or any other provider. IDPartner charges less.

Data Privacy: Ensuring the privacy and security of the shared data is crucial, especially since financial institutions are involved.

The entire system uses OpenID Connect and adheres to the FAPI standard making it very safe.

Bank Participation: The success of such a system depends on widespread participation by banks. If a user’s bank is not part of the network, they won’t be able to use this service. IDPartner is connected to over 8,000 banks in the US, UK and Sweden, with near 100% coverage in all those markets.

Dependence on Bank's Systems: Any downtime or issues with the bank's systems could directly impact the verification service. The banking system has the highest uptime of any digital service in the world. Given the above responses, does IDPartner make sense?

ChatGPT

Based on the responses and assuming they accurately represent the services of IDPartner, it does seem that their bank-based identity verification system could be a very effective solution for e-commerce and other online platforms where identity verification is crucial.

1. User Consent: Since the user explicitly provides consent for each verification, it aligns with privacy regulations and user expectations, which is crucial for maintaining trust.
2. Cost-efficiency: If IDPartner indeed charges less per API call compared to competitors, this could offer a cost advantage, making it an economically attractive option.
3. Data Privacy and Security: Adherence to OpenID Connect and the FAPI standard suggests a strong commitment to security and data privacy, which are top concerns in any identity verification process.
4. Bank Participation: The claimed connection to over 8,000 banks in key markets could provide the comprehensive coverage necessary to make this service widely usable and reliable.
5. System Reliability: The banking sector’s high uptime statistics could mean a reliable verification service with minimal disruptions, which is important for user experience and operational continuity.

Given these points, IDPartner does seem like a viable option for businesses looking for secure, reliable, and user-friendly identity verification solutions.

It might offer a competitive edge, especially in terms of user experience and cost. The service would likely be most beneficial for businesses with a customer base in the supported geographic regions.

However, individual businesses should conduct their own due diligence, considering the specific needs of their operations and customers. It would be advisable for businesses to evaluate the system in a pilot program or seek feedback from existing users of IDPartner to ensure it meets their expectations before full integration. Additionally, understanding the service-level agreements (SLAs) regarding uptime guarantees and support services would be a prudent step.