SEO - The actual hack to growth

SEO or Search engine optimization is the holy grail of internet business's success. Yes, It is just a part of the wide field of digital marketing, But it undoubtably is the key foundation. You can build anything on a foundation that is strong but a weak one will collapse no matter how great the building is. Being blunt, you can spend as much you want on social media ads, google ads, shop ads etc, and when the funnel finally brings the prospect to the website, it has to be a smooth journey. If the load speed is slow, if the page transition breaks, if the callout button is not noticeable, Then the customer journey is a failed one. The probability of a customer reapproaching the brand after a bad experience usually drops to below 60% according to statistics. So yes, they did not lie when they said first impression is the best impression and it is an everlasting one too.

This is the growth in website traffic of an ecommerce company after minor tweaks in their SEO for the last 28 days. Some work in removing and optimizing duplicate meta descriptions, title tags and category titles. Optimizing some poorly formatted URL's. Adding and optimizing sitemaps. And keeping an eye on page load speed did this wonder. It is would be misleading to say that this sudden surge in traffic would be very consistent but each SEO issue sorted will surely cause a surge in website traffic. And remember internet traffic is always a snowball effect once it starts rolling if the content is good, its just the initial rolls that seem impossible.