Senior Living: Aspirational or Need Based?
Senior Living SMART is on the move! We'd love to get some face time in with you if you are attending SMASH or LeadingAge.
Is your budget still giving you a headache? Be sure to save room for marketing. Let's brainstorm to ensure you have what you need going into 2025 (we know... 2025 already).
One of the biggest challenges senior living communities face today is the ability to differentiate your offering from the rest of the competition. The ultimate goal, and buzz-worthy talking point in the industry, is moving away from being a product that people "eventually need" to a product that people aspire to. The first step though, is setting yourself away from the pack.
Read our first blog post below to discover our best practices for shining a light on what makes your community special and different.
Our second blog dives into a cold leads success story. We often discuss best practices, like finding gold in lost or cold leads. But stories are much more compelling, right? Remember, lost leads were once?qualified?leads.
Connect with Senior Living SMART to explore the next steps in implementation!
Director of Client Success | Senior Living and Education Marketing | M.Ed.
5 个月A shift is happening... Finding the folks who "want" to move in, not just "need" to is going to have a lot of impact. It will be a longer sales cycle to find, nurture, and convert them, for sure. But lifetime value, length of stay, net promoter score etc. will all increase as well.