Senior Data Analyst, must have experience in marketing, specifically B2C marketing. FULL TIME DIRECT, no c2c ---$100-110K (hybrid Irving, TX)

V-Soft Consulting is currently hiring for a?Senior Data Analyst?for our premier client in?Irving, Texas. This is a?full-time, direct hire?position.

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Education and Experience ?

• Basic Qualifications
• Bachelor’s degree and 3-5 years of experience in analytics, consulting, or similar fields.
• Experience with statistical modeling using tools such as R or Python.
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Preferred Qualification:

• Growth marketing analytics for consumer products and services (B2C), including retail, services, etc.
• Experience measuring marketing campaigns using ROAS to improve spend efficiency.
• Workday PRISM Analytics experience a plus.

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Knowledge, Skills and Abilities ?

• Advanced Excel modeling skills as well as ability to query large databases using SQL.
• Ability to connect the dots to tell a story leading to actionable insights using statistics and data.
• Excellent communication and presentation skills working with multiple levels of management.
• Ability to build and manage complex models with limited resources and time.
• Ability to manage multiple tasks at once and a strong work ethic based on a desire to exceed expectations.
• Detail-oriented and data-driven, with a sharp focus on quality.

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WHAT YOU’LL DO:

Job Responsibilities ?

• 30% analytics to allocate marketing spend, e.g., media spend modeling, marketing ROAS/ROI, etc.
• 30% customer analysis, e.g., segmentation, product mix, customer profiling and CAC/LTV analysis to target customers for conversion and retention to help grow the business
• 40% ad-hoc/other, e.g., pricing, A-B testing, market testing, sales initiatives, etc.
• Provides data-based business insights to capture opportunities and solve business problems utilizing database and customer information.
• This is achieved through analysis, modeling and statistics.
• Ability to summarize analysis results/learning’s in a clear and concise matter.
• Able to develop proformas and post analysis of all marketing and sales programs at the store, district and division level using sales data and media spend, building analytical tools to calculate ROAS on all advertising spend.

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Interested?

Qualified candidates should send their resumes to [email protected]

V-Soft Consulting Group is headquartered in Louisville, KY with strategic locations in India and across the U.S., including Madison, Chicago, Denver, Harrisburg and Atlanta. Known as an agile innovative technology services company, we were recently rewarded the Large Business of the Year award from Louisville Business First and were recognized among the top 100 fastest growing staffing companies in North America. V-Soft has a wide variety of partnerships across diverse technology stacks and holds such titles as MuleSoft Certified Delivery Resource, Oracle Gold Partner, ServiceNow Partner, Microsoft Partner and Cisco Registered Partner, amongst many others.

For more information or to view all our open jobs, please visit?www.vsoftconsulting.com ?or call (844) 425-8425.