Is Sending Spam Killing Your Business?
SPAM is taking e-mail, which is a wonderful tool, and exploiting the idea that it's very inexpensive to send mail.
- Bill Gates
Years ago, Xerox was faced with its biggest business crisis to date. Ronald Reagan had just eliminated trade tariffs. The influx of new copier equipment turned the company's bread & butter business on its head. In just a matter of months, imported copiers flooded the market. In a hurried attempt to solve the problem, Xerox established a sales institute with dozens of industrial psychologists and behavioral scientists. Their research identified a key behavioral fact that human beings are hard-wired to be able to think about something other than themselves for a maximum of 15-seconds.
The insight made pitch-selling obsolete. In fact, good salesmanship is not about us, it is 100% about the person in front of us. Today, great sales come from asking great questions. By understanding the needs and expectations of anyone we hope to serve, we create rapport and clarity in how we are going to solve their problems.
The purpose of social media wasn't to sell things or services, it was to build relationships. That is the ethos of the LinkedIn and Facebook. Junk mail, pitches, SPAM, and unsolicited calls have driven prospects to take all kinds of measure to protect their time. So, showering thousands of readers with unwanted mail typically does far more harm than good. We train individuals and organizations in how to use social media to build relationships. Once again, our approach is about the people we are reaching out to and not about us. If we start publishing pitches, readers quickly become trained to see your name and move on. Rather than wasting all of this energy promoting yourself, try becoming more interested in others. Learn what motivates your connections, what causes them pain, what they aspire to become, and, of course, identify the problems you can help solve.
In essence, when we use social media to build a community we are indeed on the right track. The most successful people in the world have extensive support systems around them. Sometimes, we assume high performers bought their communities after becoming rich and famous. The truth is actually quite different. People become rich, famous and successful because they built a customized support system.
SPAM turns so many people off, perhaps it would be valuable to think of spending more high-quality time going through LinkedIn and Facebook and identify the very people you want in your support system. Try giving people time to build a relationship, to break bread, to get to know each other. Don't have time for that? You have 5,000 prospects to contact?
The single biggest problem about that notion is the illusion that communication has taken place.
Someone once told a friend of mine that he was going to a seminar to learn how to find a romantic partner. He responded, "When people say that, what they usually need is a lesson in good manners."
Curiosity, genuine interest, paying attention and listening to the people we encounter, especially in social media, can add up to a game changing turning point.
Brought to you by David Harder, President - Inspired Work, Inc.
P: (310) 277-4850 / E: [email protected]
(C) Copyright, Inspired Work, Inc. (2017) - All Rights Reserved
Schedule 15-minutes with David to discuss your work or your workplace (Here)
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Saturday and Sunday, July 21 & 22
The Inspired Work Program - Los Angeles
From a time perspective, work is the biggest relationship that we have.
We invest much of our waking hours getting ready for work, getting to work, being at work and recovering from it.
As a result, the quality of our relationship towards work impacts the quality of every other relationship in our lives.
The Inspired Work Program is far more than a “what am I going to do with my life?” program.
It is a life-changing process that turns you into a skilled designer of your life.
Most of us were pushed to pursue survival and predictability in making career choices. Inspired Work’s curriculum is based on raising our standards. Common sense dictates that basing our work on happiness includes making a good living and having a good life. Hence, our approach is vigorous and is not finished until we’ve attained intellectual, emotional and spiritual satisfaction.
Results from The Inspired Work Program include:
- A clear, compelling, actionable, personalized mission, vision, and purpose
- A curriculum that supports positive change in the balance of your professional life
- Access to a vital new support system and community
- The ability to anticipate and initiate positive career change more quickly
In Los Angeles, The Program is delivered by David Harder, Founder & President of Inspired Work.
A few words from participants:
“David’s like a heat-seeking missile for finding and fostering a person’s destiny. I don’t know how does it, but he’s brilliant.”
- Linda Sivertsen, Bestselling Author and Founder of bookmama.com
“ His seminar and coaching helped me discover what I needed to do to break out of a rut and into something much more creative and fulfilling. My current success owes much to the techniques he taught me.”
- Michael Browning, SVP, Bovitz, Inc.
“For most of us, there are only a few people that we can say have truly changed our lives. David is one of these people for me.”
- Scott Lochridge, President, Dragonfly
“David simply delivers time and again.”
- Dennis J. Pitocco, and CEO - Solopreneur
To enroll now, click here.
Please feel free to have any questions answered by calling us at (310) 277-4850