Sending Advertisements To Your Audience Using Inaudible Data Messages

Proximity Marketing is probably the best descriptive term for this technology which allows sponsors, advertisers, artists, vendors etc. to promote their products and services to an audience by broadcasting inaudible data messages to each and every spectator's cell phone. This is a product which primarily targets retail and entertainment. No need for WIFI, Bluetooth or any bandwidth-restricted technology. No need to invest in hardware and set up expensive meshed networks. The data messages are sent over the air as *inaudible* sound. Loudspeakers (which are already in place) broadcast the inaudible data signals (mixed with or without other audio content like speech or music). The microphone in your cell phone picks it up and a notification pops up on your phone. If that doesn't make sense to you, then just think of traditional radio and

how radio waves are transmitted from radio transmitters to radio receivers.

USONIQ is based on the same principle. Just replace "radio" with "sound" and you get:

"how sound waves are transmitted from sound transmitters to sound receivers"

The sound transmitters are loudspeakers and each sound receiver is the microphone in a cellphone.

Does it make sense now?

Imagine that you're at a game. You're sitting and waiting for the game to start. You are hungry. You get up and start walking towards the food court. A message pops up on your phone: "Get a free beer with your hot dog if you go to location XYZ within the next 10 minutes.". That's proximity marketing! You are moving towards the food court and your phone picks up signals from a vendor in the food court. By receiving this contextual advertisement in the moment where it is most relevant, you are more inclined and motivated to go buy that hot dog and get your free beer.

Imagine that you are at a concert with Justin Timberlake. Suddenly a notification pops up on your phone. "Get 30% off on my new album if you download it now" or "Buy my album within the next 10 minutes and you might win a backstage pass to meet & greet me after the concert". How's that for contextual, proximity marketing?

Link To Promotional Video

More information: [email protected]

Demo - USONIQ as an alternative to SHAZAM (Audio Watermarking)

Demo - USONIQ displaying relevant website during concert