Send Emails That Convert ??

Email marketing is highly underrated.

Compared to the elusive social media algorithms that don’t show your content to your audience, email is one of the best ways to stay top of mind with your customers and prospects.

Email open rates consistently range from 15% - 40% for most industries.

Here’s a cool chart from Hubspot showing average open rates (I think these are on the higher side but the point still stands)

So, how do you make email marketing work for you?

Well, you’re in luck because today I’ll be giving you some simple strategies to get your emails converting into $ for your business.

Email marketing, done right, can nurture leads, boost engagement, and convert prospects into loyal customers.

Here’s how you can harness its full potential:

1. Stay consistent

Chances are you've neglected your list. I've been guilty of that as well.

Cold lists are really hard to revive.

If you haven’t emailed your list in ages and now you send an email asking them to buy something, they’ll just ignore you or unsubscribe. They forgot you existed!

The best thing to do is keep a regular cadence of emails.

2. Craft Compelling Subject Lines

Your subject line is the first thing recipients see – make it count! Keep it short, intriguing, and actionable.

A great subject line piques curiosity and encourages your audience to open your email. They can’t convert if they don’t open your email.

3. Deliver Valuable Content

Always provide value in your emails.

Whether it's tips, how-to guides, exclusive offers, or insightful articles, make sure your content is useful and relevant to your audience.

This builds trust and positions your brand as an authority. Give more than you take.

4. Use Strong CTAs (Call to Actions)

A clear, compelling CTA directs your recipients to take the desired action, whether it's visiting your website, signing up for a webinar, or making a purchase.

Use action-oriented language and make your CTA buttons stand out.

Even if it’s a simple CTA, make sure your emails have it. Don’t overdo it, but don’t forget it.

5. Check The Email On Mobile

With a significant portion of emails being opened on mobile devices, it’s crucial to ensure your emails look great on any screen size.

Use responsive design, keep your layout simple, and make sure links and buttons are easily tappable.

6. Test and Refine

Always be testing! A/B test different elements of your emails, like subject lines, content, images, and CTAs, to see what resonates best with your audience. Use the insights to refine your strategy and improve your results.

7. Personalize Your Messages

Gone are the days of one-size-fits-all emails. Personalization is key!

Use your customer data to segment your audience and tailor your messages.

Address recipients by their first names, recommend products based on their past purchases, and send content relevant to their interests.

8. Analyze Your Performance

Use analytics to track the performance of your email campaigns. Monitor key metrics like open rates, click-through rates, and conversion rates to understand what’s working and what needs improvement.

By implementing these strategies, you can create email campaigns that not only engage your audience but also drive real results for your business.

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At Just Digital, we specialize in crafting email marketing strategies that convert, helping you connect with your audience in a meaningful way. If you’d like help with your email marketing strategy, let’s chat!

Hugo Fernandez

Marketing Strategist, Agency Founder