Send The Damn Email

So many of you out there are struggling to send an email to your database. You could be scared of the act in general or that no one will show up. Other times, you might think that it’s not worth it, but the truth of the matter is that if you’re not sending emails now, you are hurting yourself. Scott discusses the importance of email marketing and breaks down some of the easiest hacks to help you grow your note or real estate business. Backed with statistics, he talks about how effective emails are in generating not only more leads but better quality leads, leading to more sales and then cracking into the market.

"Our topic all spawns back from when I was coaching on the road traveling doing a lot of one-on-ones. I was out in Carlsbad working with a couple of my friends, Alia Ott and Terri Garner. I’ve had them on the podcast before. They’re diving into the real estate career as investors. We were working with them one day and it was the first day. I had them put their list together. I had them export their LinkedIn connections. I had them put in the MailChimp. We were working through this on day one and I was like, “We got to get an email to your database on stuff that we’re doing.” They’re like, “We can’t do this.” I’m like, “Yes, you can. You need to. Trust me. It’s not going to hurt.” They were scared to death.

We wrote up an email and we put it into MailChimp. We’re going through it. They kept coming back like, “I got to fix this. I can’t.” I was like, “Just send the damn email. Hit send.” If there’s a little error, it doesn’t need to be perfect. This is coming from a couple ladies who are always well put together. They’re always dressed immaculately. It was difficult, but we got them to finally hit send and they’re sitting there freaking out. Suddenly, within 30 seconds, their phones start ringing off the hook because people are getting their email and like, “I want to learn more.” After an hour and a half of continuous phone calls, they’re like, “Scott, this does work.” If it does work, I might know what I’m talking about now.

That’s where it comes from. We had them on. We always joke about like, “Send the damn email.” I see so many entrepreneurs out there struggling with this. People are like, “I don’t know how to do it. I don’t know how to write this up. I’m scared.” That’s why I thought now would be a good topic to talk about because of the fact that many of you are struggling out there. If you are a part of this, I want to ask you, how often do you send an email out to your database? When was the last time you sent out an email into your database? For those who do it on a regular basis, how often do you do it? Those that maybe you haven’t, when was the last time you did send something out? Do you send an email once a day, once a week, once a month, when I think about it, or never? Number two question is when was the last time you sent an email out to your database? Today, this week, this month, this quarter, this year, or never?"

Listen to the full podcast episode here: https://weclosenotes.com/ep-nna-21-send-the-damn-email/