Semrush vs Ahrefs: Which SEO Tool is Right for You in 2023?
Gaurav Sharma
Founder & CEO, Attrock | Helping Businesses Grow Their ?? Traffic, Leads, & Sales ?? with Content Marketing, SEO, CRO, ??Branding, Sales Funnel ?? and Email Campaigns | Recognized as Top 100 Content Marketing Influencer
It’s 2023, but digital marketers are still participating in the Semrush vs Ahrefs debate.
Both of these tools dominate the SEO landscape. Unsurprisingly, they also happen to be our favorite SEO tools.
Semrush and Ahrefs can help you conduct keyword research, audit your website, find new backlinks, and more. The scope is endless.
If money wasn’t one of the key deciding factors, we would highly recommend investing in both of these tools. However, doing that will set you back almost $220 per month. And that’s considering you’re signing up for the most basic plans.
Neither of these tools is cheap.
So, assuming you had to invest in just one, which of the tools would you go for?
This is the question you’ll have an answer to by the end of this Semrush vs Ahrefs review.
Let’s get started.
Pros and Cons: Semrush
Pros:
Cons:
Pros and Cons: Ahrefs
Pros:
Cons:
Who is it For?
Semrush
Ahrefs
Detailed Review: Semrush
One of Semrush’s most popular claims to fame is the diverse set of tools it offers.
Despite the huge number of features, Semrush continues to be extremely easy to use for beginners and experts alike.
That’s something, right?
Now, without further ado, let’s review the platform’s primary features and find out if it’s worth your time and investment.
Keyword Research
Primarily known for its keyword research abilities,?Semrush?offers 6 different tools for the purpose. These are:
? Keyword Overview
? Organic Research
? Keyword Magic Tool
? Keyword Gap
? Keyword Manager
? Organic Traffic Insights
That’s a lot, right?
Don’t be overwhelmed—let me walk you through each of these one at a time.
Keyword Overview
The Keyword Overview tool lets you run a full analysis of your target keywords in just a few clicks.
All you need to do is enter the keyword and the country.
So, what information does Semrush generate for you?
The tool will display metrics such as search volume, keyword difficulty, cost per click (CPC), global volume, and search trends.
And that’s not it.
Here are some of the other things the tool can do:
? Easily export and import keyword lists
? Analyze up to 100 URLs for your keyword
? Generate millions of kickass content ideas
? Build custom keyword lists
领英推荐
But the reason?Semrush?really wins here is its massive keyword database—20 billion words and counting.
(See the magic for yourself with a?14-day free trial?of Semrush)
Organic Research
We all want to be let in on our competitors’ keyword strategies, right
Semrush’s Organic Research tool will help you do exactly that.
With it, you can discover your competitors’ best keywords, keep close tabs on the way your rivals’ rankings are changing, and even find new organic competitors.
Keyword Magic Tool
This keyword research tool pretty much works like magic.
It generates spectacular keyword suggestions by scouring 120 geodatabases.
To further narrow down your search, you can also use modifiers such as Broad Match, Phrase Match, Exact Match, or Related.
The best part of the tool?
Its auto-grouping feature.
This lets you create automatic groups based on shared stems. The stem is a common root word amongst a group of phrases. For instance, “shoes for rains,” “shoes for football,” and “shoes on sale” share the stem “shoes.”
These groups allow you to deepen your search, enabling you to access more relevant keyword ideas.
Keyword Gap
As the name suggests, this tool will help you identify SEO gaps by comparing your keyword profile to competitors’.
You can specify up to 5 domains, subdomains, folders, or exact URLs of your choice.
You can also go the extra mile to switch between?keyword types—organic, paid search, and PLA.
Eventually, you can use the missing and weak keywords to feed your SEO campaigns.
Keyword Manager
You’re probably going to want to save your favorite keywords in one place.
Thanks to?Semrush’s Keyword Manager, you can list all your essential keywords and their metrics into XLSX or CSV files. It’s also extremely easy exporting them to other Semrush tools.
Organic Traffic Insights
This is just the tool you need to monitor your organic search traffic performance.
It put together information from Semrush, Google Analytics, and Google Search Console in a single dashboard.
This tool helps you review your website’s performance based on metrics such as total users, new users, average session duration, bounce rate, etc.
Backlink Analysis
Now, on to the trickiest, yet most rewarding part of SEO.
Semrush?provides a suite of robust tools for backlink management. From unearthing backlink opportunities to auditing them to tracking your progress, Semrush will do all the heavy lifting for you.
Semrush offers five backlink tools:
? Backlink Analytics
? Backlink Audit Tool
? Backlink Gap
? Bulk Backlink Analysis
? Link Building Tool
Now, let’s find out how each one of them fares.
Backlink Analytics
Backlink Analytics on Semrush makes it easy for you to study your and your competitors’ backlink profiles.
And how is that?
You simply need to enter the domain or URL in the search box and press enter.
The tool will then show you data on a number of metrics including the website’s authority, referring domains, backlinks, authority scores, etc.
Backlink Audit Tool
This tool gives you a complete overview of your backlink profile.
It helps you weed out potentially harmful backlinks by displaying toxic scores based on over 45 markers.
Continue reading this article at?Attrock.com.