Semrush Review 2024: My Brutal Honest Opinion After 4 Years

Ok let's admit it. People hardly go to the second page of search engine results. Only a tiny majority do.

It is said, if you really want to hide a dead body, put it on the second page of Google search results.

SEO tools is a must have as no one wants to put a ton of effort into building a blog, a website, or writing content for the web only to not show up on the first page of search engine results or not at all.

SEO tools are more like tools that arm you with all the accurate data you need so you know what and what it takes to rank on search engines. Emphasis on accurate data (not all are accurate).

But you can't just trust any SEO tool. You need the best. Luckily one of them is Semrush.

In this review I'll be diving deep into Semrush's whole ecosystem, its tools and features and answering every question you have about the tool while sharing my experience after 4 years. So let's get straight to it.

Important note: If after reading this review and you want to try them out >>Click Here<< to get Semrush Pro or Guru plan free for 14 days (worth $249.95).

What is Semrush?

SEMrush is an all-in-one digital marketing tool suite designed to help businesses improve their online visibility and optimize their marketing strategies. It offers a wide range of features and capabilities that assist in various aspects of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, and more.

SEMrush is trusted by digital marketers, SEO professionals, content creators, and businesses of all sizes to enhance their online presence, drive more traffic, and achieve their marketing goals.

Semrush is used by many leading brands, such as Booking.com, Quora, HP, and eBay, as well as by beginners who want to improve their SEO skills. Semrush works by providing users with a wealth of data and information that can be used to make better decisions and achieve better results.?

How does Semrush work?

SEMrush works by collecting and analyzing large amounts of data from various sources on the internet to provide businesses with valuable insights and tools for their digital marketing efforts.?

SEMrush continuously crawls the web, collecting data on keywords, websites, backlinks, advertising campaigns, and more. It gathers information from search engines, social media platforms, and other online sources.

With this information you can perform keyword research, site audit, competitive analysis, backlink analysis, advertising research and so much more.

Who owns Semrush?

Semrush was founded by Oleg Shchegolev and Dmitri Melnikov in 2008. They are the CEO and COO of the company, respectively. They started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices.?

As of 2023, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Austin, Boston, Dallas, Philadelphia, and Trevose.

Important note: If after reading this review and you want to try them out >>Click Here<< to get Semrush Pro or Guru plan free for 14 days (worth $249.95).

Semrush features:

Now we are done with the introduction, let's jump straight to Semrush whole features and tools.

Semrush has quite a lot of tools to choose from. This gives you an upper arm over your competitors with everything you need to beat them and succeed online.

Semrush features & tools include:

Keyword research:?

This is a process of finding and analyzing the words and phrases that users type into search engines to find what they are looking for. Keyword research can help marketers to optimize their websites for search engines, create relevant and engaging content, and target the right audience. Semrush offers various tools for keyword research, such as:

• Keyword Overview: This tool provides a comprehensive analysis of any keyword, including its volume, difficulty, trend, variations, questions, and related keywords. It also shows the top 100 organic and paid results for the keyword, along with their metrics, such as traffic, position, and backlinks?

• Keyword Magic Tool: This tool helps users to generate millions of keyword ideas for any topic or niche. Users can filter and sort the keywords by various criteria, such as volume, difficulty, word count, and SERP features. Users can also create keyword lists and export them to other Semrush tools, such as Keyword Manager or Position Tracking?

• Keyword Manager: This tool allows users to manage and analyze up to 1,000 keywords in one place. Users can check the metrics of the keywords, such as volume, difficulty, trend, and SERP features, and compare them with their competitors. Users can also track the daily rankings of the keywords and get recommendations for improving their SEO performance?

• Organic Research: This tool helps users to discover the organic keywords and traffic of any website or domain. Users can see the historical data of the website's organic performance, such as traffic, keywords, positions, and SERP features. Users can also compare the website with its competitors and identify new opportunities for growth.

Rank tracking:

This is a process of monitoring and measuring the positions of a website or a web page for specific keywords in search engines. Rank tracking can help marketers to evaluate their SEO performance, identify the best keywords, and discover new opportunities for improvement. Semrush offers various tools for rank tracking, such as:

• Position Tracking: This tool allows users to track the daily rankings of their website or domain for up to 10,000 keywords in any location and device. Users can see the visibility, estimated traffic, and average position of their website, as well as the rankings of their competitors. Users can also get alerts and reports on any changes or fluctuations in their rankings?

• Sensor: This tool helps users to monitor the volatility of Google's search results and algorithm updates. Users can see the daily score of the SERP volatility for any category, country, or device, and compare it with the previous periods. Users can also see the winners and losers of the SERP changes, and the distribution of the SERP features?

• Ranks: This tool provides users with a list of the top 100 domains with the highest organic and paid traffic in any country or category. Users can see the traffic, keywords, and costs of the domains, as well as their trends and changes. Users can also compare the domains with each other and see their common and unique keywords?

Site auditing:

This is a process of analyzing and evaluating the health and performance of a website or a web page for SEO and usability. Site auditing can help marketers to identify and fix any issues or errors that may affect their website's ranking, traffic, and user experience. Semrush offers various tools for site auditing, such as:?

• Site Audit: This tool allows users to perform a comprehensive analysis of their website or domain for any technical or SEO issues. Users can see the overall score of their website's health, as well as the number and severity of the issues. Users can also see the details and recommendations for each issue, and track the progress and history of their fixes?

• On Page SEO Checker: This tool helps users to optimize their web pages for specific keywords and improve their SEO performance. Users can see the optimization score of their web pages, as well as the suggestions and best practices for each aspect of on-page SEO, such as title, meta description, headings, text length, readability, and more. Users can also see the top 10 organic results for the keyword, along with their metrics, such as traffic, backlinks, and SERP features?

• Log File Analyzer: This tool enables users to analyze the log files of their website and understand how search engines crawl and index their web pages. Users can see the crawl budget, crawl frequency, crawl errors, and crawl depth of their website, as well as the distribution of the status codes, content types, and user agents. Users can also compare the log data with the analytics data and identify any discrepancies or issues?

Important note: If after reading this review and you want to try them out >>Click Here<< to get Semrush Pro or Guru plan free for 14 days (worth $249.95).

Backlink analysis & Link building:

Link building is a process of acquiring new and relevant links from other websites to a website or a web page. Link building can help marketers to improve their website's authority, ranking, and traffic. While Backlink analysis is a process of examining and evaluating the links that point to a website or a web page from other websites to understand the authority and popularity of their website, as well as the quality and relevance of their link profile. Semrush offers various tools for link building & analysis, such as:

• Backlink Analytics: This tool allows users to analyze the backlinks of any website or domain. Users can see the total number and types of backlinks, as well as the authority score, referring domains, and anchor texts of the website. Users can also see the historical data of the website's backlink profile, as well as the comparison with its competitors.

• Backlink Audit: This tool helps users to audit and monitor the backlinks of their website or domain for any toxic or harmful links. Users can see the toxicity score and source of each backlink, as well as the recommendations for keeping, removing, or disavowing the links. Users can also connect the tool with Google Search Console and Google Analytics to get more data and insights.

• Link Building Tool: This tool helps users to find and acquire new and relevant backlinks for their website or domain. Users can enter the keywords that they want to rank for, and the tool will generate a list of potential link-building opportunities, along with their metrics, such as authority score, monthly visits, and social shares. Users can also outreach and track the prospects within the tool.

Content marketing:

This is a process of creating and distributing valuable and relevant content to attract and engage a target audience and achieve a desired goal. Content marketing can help marketers to increase their brand awareness, traffic, leads, and conversions. Semrush offers various tools for content marketing, such as:

• Topic Research: This tool helps users to generate content ideas for any topic or niche. Users can enter a keyword or a domain, and the tool will provide a list of subtopics, headlines, questions, and related keywords that are popular and trending on the web. Users can also see the difficulty and volume of each subtopic, and export the ideas to other Semrush tools, such as SEO Content Template or Marketing Calendar.

• SEO Content Template: This tool helps users to create SEO-friendly content for any keyword. Users can enter a keyword, and the tool will provide a template with suggestions and best practices for each aspect of content creation, such as title, meta description, headings, text length, readability, and more. Users can also see the top 10 organic results for the keyword, along with their metrics, such as traffic, backlinks, and SERP features.

• SEO Writing Assistant: This tool helps users to optimize their content for SEO and readability in real time. Users can connect the tool with Google Docs, WordPress, or the Semrush interface, and the tool will provide instant feedback and recommendations for each aspect of content optimization, such as tone of voice, originality, readability, keyword usage, and more. Users can also check the overall score and quality of their content.

• Content Analyzer: This tool allows users to measure and improve the performance of their content. Users can connect the tool with Google Analytics and Google Search Console, and the tool will provide metrics and insights for each piece of content, such as traffic, social shares, backlinks, bounce rate, and more. Users can also see the content audit and content gap analysis, and get suggestions for improving their content strategy.

Competitor research:?

This is a process of analyzing and evaluating the strengths and weaknesses of the competitors in a market or industry. Competitor research can help marketers to understand their competitive position, identify their unique value proposition, and discover new opportunities for growth. Semrush offers various tools for competitor research, such as:

• Domain Overview: This tool provides a comprehensive overview of any website or domain. Users can see the traffic, keywords, backlinks, and advertising data of the website, as well as its authority score, trend, and distribution. Users can also see the comparison with its competitors and the top organic and paid results for the website.

• Traffic Analytics: This tool allows users to analyze the traffic sources and behavior of any website or domain. Users can see the visits, unique visitors, pages per visit, bounce rate, and average visit duration of the website, as well as the distribution of the traffic by channels, devices, countries, and subdomains. Users can also compare the website with its competitors and see the audience overlap and unique visitors?

• Market Explorer: This tool helps users to explore and understand any market or industry. Users can enter a website or a keyword, and the tool will provide a list of the top players, trends, and benchmarks in the market. Users can also see the market size, growth, seasonality, and audience characteristics, as well as the comparison with other markets?

• Competitive Research Toolkit: This is a set of tools that enables users to conduct a thorough competitive analysis of any website or domain. Users can access various tools, such as Domain Overview, Traffic Analytics, Organic Research, Keyword Gap, Backlink Gap, and Advertising Research, within the toolkit. Users can also create custom dashboards and reports to visualize and share their findings.

Important note: If after reading this review and you want to try them out >>Click Here<< to get Semrush Pro or Guru plan free for 14 days (worth $249.95).

PPC:?

This is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. PPC can help marketers to increase their visibility, traffic, leads, and conversions. Semrush offers various tools for PPC, such as:

• Advertising Research: This tool allows users to research the advertising strategies and tactics of any website or domain. Users can see the traffic, keywords, costs, and ad copies of the website, as well as its trend and distribution. Users can also see the comparison with its competitors and the top organic and paid results for the website.

• PPC Keyword Tool: This tool helps users to create and optimize their paid search campaigns. Users can import keywords from various sources, such as Keyword Magic Tool, Google Ads, or CSV files, and organize them into ad groups and campaigns. Users can also analyze the keywords for metrics, such as volume, difficulty, competition, and CPC, and eliminate negative keywords and duplicates. Users can also export the keywords to Google Ads or CSV files.

• Display Advertising: This tool enables users to analyze the display ads of any website or domain. Users can see the traffic, impressions, and clicks of the website, as well as the distribution of the ads by countries, devices, and publishers. Users can also see the ad creatives and landing pages of the website, and compare them with its competitors.

• PLA Research: This tool allows users to research the product listing ads of any website or domain. Users can see the traffic, keywords, and costs of the website, as well as its trend and distribution. Users can also see the product feeds and images of the website, and compare them with its competitors.

Social media marketing:

This is a process of using social media platforms to promote a brand, product, service, or content. Social media marketing can help marketers to increase their brand awareness, reach, engagement, and loyalty. Semrush offers various tools for social media marketing, such as:

• Social Media Poster: This tool allows users to schedule and post content on social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Users can create and edit posts, add images and videos, and use emojis and hashtags within the tool. Users can also track the performance of their posts, such as likes, comments, shares, and clicks.

• Social Media Tracker: This tool enables users to analyze and compare the social media presence and activity of their own and their competitors' accounts. Users can see the audience size, growth, and engagement of their accounts, as well as the distribution of their posts by type, time, and platform. Users can also see the best-performing posts and hashtags of their accounts and their competitors.

• Social Media Ads: This tool helps users to create and manage their social media advertising campaigns. Users can connect their Facebook, Instagram, and LinkedIn accounts to the tool, and create ads for different objectives, such as awareness, traffic, or conversions. Users can also set their budget, audience, and schedule for their ads, and monitor their performance and ROI.

• Brand Monitoring: This tool allows users to monitor and manage their online reputation and brand awareness. Users can enter their brand name, products, or keywords, and the tool will provide a list of online mentions from various sources, such as blogs, news, forums, and social media. Users can also see the sentiment, reach, and authority of each mention, and respond or share them within the tool.

Local SEO:

This is a process of optimizing a website or a web page for local searches, such as "near me" or "in [city]". Local SEO can help marketers to increase their visibility, traffic, and conversions from local customers. Semrush offers various tools for local SEO, such as:

• Listing Management: This tool allows users to manage their online business listings, reviews, and Google Maps rankings. Users can get their business data automatically distributed to the most authoritative directories, such as Yelp, Foursquare, and Apple Maps. Users can also monitor and respond to their online reviews from multiple platforms, such as Google My Business, Facebook, and TripAdvisor. Users can also track their local ranking progress on a ZIP code level and in local packs?

• Position Tracking: Same as explained before. But for local SEO users can also get alerts and reports on any changes or fluctuations in their rankings. Users can also use the Heatmap report to track Google Maps rankings at a hyper-local level.

Semrush academy:

This has to be one of the best Semrush features. Semrush academy is an online learning platform that offers free courses and certifications on digital marketing topics, such as SEO, PPC, content marketing, social media, and competitive research. The courses are taught by top-notch field experts and endorsed by Semrush, a leading online marketing platform. You can learn everything from the basics to the advanced techniques of digital marketing, and get officially certified by Semrush to boost your professional profile and career opportunities. You can browse the course catalog and enroll for free on the Semrush academy website.

Important note: If after reading this review and you want to try them out >>Click Here<< to get Semrush Pro or Guru plan free for 14 days (worth $249.95).

Semrush pricing:

Now we have done justice to Semrush whole features and tools, let's talk about Semrush pricing.

Semrush pricing is divided into 4 tiers they include:

Pro plan:

The Pro plan costs $129.95 per month if you pay monthly, or $99.95 per month if you pay annually.

The Pro plan is the most basic and affordable option, suitable for freelancers, startups, and in-house marketers with a limited budget. It allows you to access over 50 tools and features, including:

• 10,000 results per report
• 3,000 reports per day
• 250 keyword metrics updates per month
• 500 SEO ideas units
• 100,000 pages to crawl per month
• 5 projects
• 500 keywords to track
• 100,000 pages to audit
• 50 social profiles for monitoring
• 10 social profiles for posting

Guru plan:

The Guru plan costs $249.95 per month if you pay monthly, or $191.62 per month if you pay annually.

The Guru plan is the next level up, suitable for SMBs and growing marketing agencies. It offers everything in the Pro plan, plus:

• 30,000 results per report
• 5,000 reports per day
• 1,000 keyword metrics updates per month
• 800 SEO ideas units
• 300,000 pages to crawl per month
• 15 projects
• 1,500 keywords to track
• 300,000 pages to audit
• Historical data
• Content marketing platform
• Branded reports

Business Plan:

The Business plan costs $499.95 per month if you pay monthly, or $383.25 per month if you pay annually.

The Business plan is the most advanced and expensive option, suitable for agencies, e-commerce projects, and businesses with extensive web presence. It offers everything in the Guru plan, plus:

• 50,000 results per report
• 10,000 reports per day
• 5,000 keyword metrics updates per month
• 2,000 SEO ideas units
• 1,000,000 pages to crawl per month
• 40 projects
• 5,000 keywords to track
• 1,000,000 pages to audit
• Product listing ads
• Multi-user management
• API access
• Google Data Studio integration
• Share of voice metric

Semrush Custom Enterprise plan:

Semrush also offers a custom Enterprise option for large agencies and enterprises that need more data, features, and flexibility. You can contact the sales team for details and get a personalized quote.

Semrush add-ons:

Additionally, Semrush has some add-on products that you can purchase separately or bundle with your subscription. These include:

• Semrush Local: A tool to enhance your local visibility and reputation management. It allows you to manage your local listings, monitor your online reviews, and track your local rankings. It costs $20 per month for each location.

• Semrush .Trends: A tool to understand consumer trends and prioritize strategies to increase your sales. It allows you to access market analysis, traffic analytics, and company insights. It costs $200 per month.

• Semrush Social: A tool to boost your brand's social media visibility and reputation. It allows you to monitor your social media performance, schedule your posts, and create stunning visuals. It costs $45 per month for each profile.

• Agency Growth Kit: A tool to strengthen your agency and grow revenue by getting inbound leads from the Semrush Marketplace. It allows you to showcase your services, generate leads, and manage your clients. It costs $100 per month.

Important note: If after reading this review and you want to try them out >>Click Here<< to get Semrush Pro or Guru plan free for 14 days (worth $249.95).

How to get a Semrush free trial:

Semrush offers a free trial for 7-days. But in this article I have provided you with a 14-day free trial.

If you want to try Semrush for free, follow these steps to get a 14-day free trial of either the Pro or the Guru plan:

• Step 1: To start >>Click Here<< to go to Semrush free trial page.

• Step 2: Enter your email and password to create a new account. You will receive an activation code on your email. Enter the code on the Semrush website to verify your email.

• Step 3: Enter your credit card information to activate the free trial. You will not be charged until the trial period ends. You can see the start and end date of your trial on the screen. Enter your billing address and click on "Place The Order" to start the trial.

You can now enjoy all the features and benefits of Semrush for 14 days provided you followed the links in this article and the aforementioned steps.

Semrush pros and cons:

Semrush has some pros and cons. Here are some of them:

Semrush pros:

• It provides comprehensive keyword research that helps you find the best keywords for your content, ads, and SEO strategy. You can also analyze the keyword difficulty, search volume, trends, and intent of each keyword.

• It performs detailed site audits that help you identify and fix technical issues, optimize your site speed, improve your site structure, and enhance your user experience.

• It offers reporting and tracking features that help you monitor your site performance, track your rankings, measure your traffic, and analyze your conversions.

• It gives you insights into your competitor's online marketing strategies, such as their keywords, backlinks, ads, content, and social media presence. You can use this information to benchmark your own performance and find new opportunities.

• It can help you improve your online marketing strategies by providing you with tools and suggestions for content creation, link building, social media management, and advertising.

Semrush cons:

• It is quite an expensive SEO tool, with prices starting at $129.95 per month for the Pro plan. Its free plan is very limited and only allows 10 requests per day.?

• Its interface can be a bit overwhelming and confusing for beginners. It can take some time and effort to learn how to use all its features and tools effectively?

• It only provides data for one search engine, Google. Some competing tools, such as Ahrefs, provide data from other search engines, such as Bing, Yahoo, and Yandex. This can limit your ability to optimize your site for different markets and audiences?

• It only comes with one user account per plan, and adding more users is quite costly. For example, adding one more user to the Pro plan costs $70 per month. This can make it difficult and expensive to collaborate with your team or clients on SEO projects?

Is Semrush legit?

Yes, Semrush is legit. It is used by over 7 million marketers worldwide, including some of the leading brands such as Booking.com, Quora, HP, and eBay. It has also received positive reviews from users and experts who praise its robust feature set, comprehensive data, and helpful support.

Is Semrush worth it?

Yes, Semrush is worth it. It's not the cheapest but it provides the best value for money. If you're looking to take your business and site to the next level through digital marketing, Semrush is worth the price.

Important note: If after reading this review and you want to try them out >>Click Here<< to get Semrush Pro or Guru plan free for 14 days (worth $249.95).

Semrush FAQs:

Here are some frequently asked questions (FAQs) about Semrush:

How do I cancel my Semrush subscription?

If you want to stop using Semrush, you can easily cancel your subscription by going to your profile settings and clicking on the "Subscription Info" tab. Then, press the "Active" button next to your plan and follow the instructions to cancel your subscription. You will still have access to your plan until the end of your billing period.

How do I switch my Semrush plan?

If you want to change your Semrush plan, you can do so anytime by going to your profile settings and clicking on the "Subscription Info" tab. Then, press the "Change Plan" button and choose the plan you want to switch to. Your new plan will take effect immediately and you will be charged or refunded the difference.

How do I request a refund from Semrush?

Semrush offers a 7-day money-back guarantee for all its plans and add-ons. If you are not satisfied with your purchase, you can contact Semrush support within 7 days of your payment and ask for a refund. You will receive a full refund within 10 business days.

Semrush review 2024: Final verdict

Semrush is a worthwhile and legitimate tool if you're looking to delve deep into SEO, PPC, Content marketing and SMM. Having personally tested it, you won't find any other SEO tool that gives you this much value for money as Semrush does.

Click here to try out Semrush.