Seminars at Dansk Markedsf?ring
It was great to hear my colleagues Selma Kadic-Maglajlic and Milena Micevski presenting today at Dansk Markedsf?ring in the middle of Copenhagen.
Selma discussed how business-to-business (B2B) sales jobs heighten neuroticism, backed by four recent studies of hers involving 2,000 salespeople and 24,000 non-sales counterparts. For decision-makers, the message is clear: design B2B sales jobs to counteract neuroticism risks.
Milena, in her presentation, discussed a sales job typology based on sales provision effort. She showed how the value of customer servicing varies across sales jobs, emphasizing the need for a managerial balance that challenges sales teams while enhancing customer satisfaction.
The presentations today are part of a series of Academic Insight seminars that have come to fruition between Dansk Markedsf?ring and the Department of Marketing after initial discussions back in 2015. Our collaboration also has resulted in a number of articles in Dansk Markedsf?ring's magazine, articles that discuss insights from colleagues' research.
I look forward to continue the relationship with Dansk Markedsf?ring, here Kasper Rub?k who is the representative from Dansk Markedsf?ring, and my colleagues in the Department of Marketing.
Associate Professor of Marketing @CBS | Sales Management | Mentor & Business Coach
1 个月Thank you, Adam, for initiating this collaboration. Kasper and Arthur were amazing hosts today, and I am so grateful for the opportunity to talk about the importance of mental health and neuroticism in sales. For those who couldn’t attend, I am sharing a link with an overview of the research that was presented. https://theconversation.com/sales-jobs-make-people-neurotic-but-employers-can-protect-workers-health-just-look-at-the-construction-industry-237186