Semantically Speaking, what’s a word worth?

Semantically Speaking, what’s a word worth?

More recently I stumbled across some curious discoveries regarding the nuances of emails and outreach. I considered that I should write about it and share, then I thought, No, wait, it took me years to learn this, why would I share with my 1000’s of readers… Then reality hit, I am aware of about 5 people who have read my ramblings and maybe another 300 who are listed as an impression. I know, I know, we have been through this before and yes it’s a common theme and joke, so this is the last time I promise.? After all, I did profess to myself, that I wanted to mix things up moving forward, that internally I am feeling a little drawn out on this subject of entrepreneurialism as a writing and thought exercise, so moving on, I may just add some more random topics in the future, such as why do characters in movies say ‘look’? as in “look, I need to tell you something” but in real life I don’t think I’ve ever heard anyone say such nonsense unless it was for a scolding. ?

Ok now that I got that out of the way, but it is on theme, with semantics and what is a word worth so there is that.? And with that question I am leaning into outreach and more specifically emails.? Shall we start with the Subject Line of an email.? Personally, since I like to be human and more engaged, I have often used, "Hello from Jimmy” or “Jimmy checking in” this greeting seemed to make total sense to me, until now!? Now, do me a favor and read those again… now ponder… do you or I really have time to open this email? OK, yeah there are some who would, but others who just as quickly will hit delete, these may be the people you/we are trying to get through to, the people perhaps you/I/we have yet to meet proper or have never met. Why would they open that email when they have 50 other emails in their inbox every morning? What this comes down to and I can’t believe this escaped me before is: the subject line in an email, is the title of an article, a movie, a band, an item on the menu.? Does it grab your attention? FFS, how simple this philosophy is, yet how much it had eluded me.? Please tell me I am not alone.?

I don’t think I can give anyone the exact text to use to inspire anyone to open an email, I reckon it’s relative to who you are, what you offer, who you're reaching out to and what you hope to get out of the email. I am merely here to inspire thought, by here I mean on my laptop, jabbering away on the keyboard, because when I do this, like teaching, it will inspire me to remember, translate and understand just what the heck I should do henceforth. ?

As you know I like to keep these little tidbits of knowledge sharing short, but I will add, that following your new amazing new subject line greeting, should be an email just as to the point and deliberate, personally I have only tested this once in an email to the person who shared this new found language, and as I wrote that I realize, NO, I have implemented this technique to the 2 people who offered me insight into this epiphany, the first of which, was a second attempt to make contact, you need to read that again don't you? yeah, me too. I am happy to report and this could be coincidence or right time and place, I received a response in less than 10 minutes…?

So did I really forget to share that I tested twice or was that some lame attempt at being dramatic??

?I’ll never tell.


JK Fidden

CEO Producer

6 个月

Look, Jimmy.. (ha) you're doing quite well in your subject lines. (not that they always garner the open- though they present with a higher opening rate than most.) Marketing 101-300's demonstrate that the subject line is our hook, and, as in all work, you need to deliver on said. As a marketing funnel; a strong hook, leads to open, a driving opening sentence and paragraph leads to facts/data, followed by a compelling conclusion and a call to action. Having said, after tons of email campaigns with 100's of thousands of emails delivered, I still find myself opening emails that don't promise anything other than a fun read, with such titles as 'Serendipity and the Sucker Punch'. But that's me. Happy Friday.

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