Selling Without Testimonials
?If You Sell Products And/Or Services Or You Help Brands To Sell Massively, And You Would Love To Know More On How To Effortlessly Turn Visitors Into Lifetime Customers And Advocates Without Testimonials, Study This Marketing Legend That Became Globally Known By Every Dick And Harry In A Few Months.
This marketing legend sold a very bad product without even a fake testimonial and people helplessly bought it.
What a magic!
What hack did he use?
He leveraged what he naturally built over the years to drive THE BIG IDEA around this very bad product
He LEAD us in with a very big and loud promise.
His GUARANTEE slapped everyone on the face when he threw an open challenge?
At this point, he converted everyone into a researcher.
After months of intensive research by his competitors, they could not find anything to stop him from effortlessly making the masses believe that there is still HOPE to revive that very bad product.
...And as at the time of writing this piece, it's less than 24 hours for the masses to officially tell him that they believe in his ability to turn that very bad product into a good one even without a testimonial, yet none of his competitors and their fans has come out to challenge the guarantee he made.
Nigeria, as it is today (24th of February 2023), is a product of bad governance and leadership. A very bad one at that!
Everyone has lost hope in the possibility of her becoming a good product ever again.
From nowhere, a marketing legend showed forth and gave hope to the masses.
...And that hope has been sustained and it keeps rising.
Mr. Peter Obi , the marketing legend sold the BIG IDEA: "A New Nigeria is Possible" to us and he helped us convince ourselves to buy into the idea.
He is not just a MARKETER, he displays every shade of COPYWRITING & HIGH TICKET CLOSING. Learn from him!
He LEAD us in with a loud promise of "Taking Nigeria From Consumption to Production"
We were still trying to see if we can digest the big idea and the loud promise, he went ahead and put everyone (especially his competitors and their fans) into a research mode by openly throwing a challenge.
About 8 months ago, he challenged everyone by declaring that he will immediately stop campaigning if anyone can point to where he has stolen money or any corrupt charge (this is paraphrased) and as of today (24/02/2023) less than 24 hours to the presidential election, no single soul out of over 200 million Nigerians and over 7 billion people in the world came out to prove him wrong
This is an UNCONVENTIONAL GUARANTEE! and it gave him an unmatched edge.
BUT
That didn't make him go to sleep instead he moved to the next stage of turning Nigerians and the world at large (visitors inclusive; people who don't know him before) into advocates even without a testimonial.
N.B; Until your prospects start begging you to sell to them, you are still a work in progress.
Mr Peter Obi has never been the president of Nigeria even an acting one.
If he had been, he would have used his achievements during his tenure as testimonials to contest for a second tenure.
What hack did he use to sell the BIG IDEA to Nigerians and even helped them convince themselves to buy?
If you are selling anything or you help brands to make sales, your job is to help their prospects convince themselves to buy not the other way.
The Hack: Mr Peter Obi leveraged what he has naturally built over time.
What could that be?
His "Personal brand"
PS
“Personal brand” is the panacea for a saturated market filled with competitors that have a "supposed advantage"
The "supposed advantage" Mr Peter Obi's competitors have is "Structure"
But What Happened?
"Personal brand" destroyed the long-standing "supposed advantage" within a short time frame.
Mr Peter Obi's "personal brand" embodies a "personality" which reflects these elements below;
Williams Uchembah mentioned the first three in one of his videos
And most importantly, he penetrated a "starving crowd" and gave them HOPE
Nigerians are the starving crowd who don't just want him, they need him.
For you to effortlessly turn your visitors into lifetime customers and advocates, don't just stop at those 7 elements, locate a starving crowd who need/want you. Give them hope via your product/service and watch them beg you to sell to them.
N.B; Mr Peter Obi didn't just tell about his personal brand, he "showed it"
What do I mean?
He proved his personal brand with a prototype through effective marketing.
Governorship is a needed prototype for the presidency.
In all his marketing messages, he kept showing us what he achieved when he was a governor and that tackled the objections the masses had.
N.B; if you can effectively handle your prospect's objections, you are on your way to closing that deal/sale
Let's see some of the objections Mr Peter Obi tackled:
Insecurity:?
Aside from the fact that he gave actionable steps to tackle the insecurity issues in Nigeria which are promising, a third party narrated his experience working with Mr Peter Obi and how he tackled the insecurity issue.
@Triple U (Facebook), a comedian and one-time SUG official during his school days at Anambra State University, narrated how Mr Peter Obi restored safety in his school.
When a third party commends the quality of your product/service, it turns even a visitor into a customer without you showing a single testimonial.
Education:?
When he was the governor of Anambra State, he brought Anambra from no 26 to no 1.
This simply proved to the people that if he could achieve this, he only needs to scale the formulas he used to get the Nigerian education system working again.
Health:
It was during his tenure that a successful heart surgery was carried out in Anambra State for the first time.
He pressed the right buttons and made it possible.
This is again showing the people that he can improve the health system of the country.
Accountability:
Mr Peter Obi created history here.
He didn't just account for every penny used, he proved that he can be trusted with money.
His money management and multiplication skills are over the roof.
Clearing every debt, saving over $75B for Anambra State and still doesn't collect a dime from the government after his tenure like other people do, raises an eyebrow.
With all these and coupled with the open challenge he threw about 8 months ago, who wouldn't be sold out? Just tell me who!
Electricity:?
He demonstrated to Nigerians that he can solve “problem A” even if he doesn't have a personal clue or solid strategy on how to solve it.
It is simple! Learn from people who have successfully solved the same problem.
There is no need to reinvent the wheel.
Mr Peter Obi visited some countries that have solved electricity issues to learn how they did it.
By the time he combines the knowledge he has gotten with his strategic plans, the problem will be taken care of.
The message here is simple; Follow who know road!
...And again his big and loud promise: "Taking Nigeria from Consumption to Production"
He has also gone ahead to communicate with leaders of different producing nations to learn how they did it.
What is left for him is to replicate their blueprint once he is given the opportunity.
Above all, he relates with the common man. He listens. That's inclusivity!
There are a whole lot of other things not covered here.?
I would employ you to study Mr Peter Obi if you want to know more about how to turn visitors into customers and advocates without a testimonial.
Another crucial thing you should learn from him is to never get distracted by your competitors.?
Focus on how to win more prospects over.
Mr Peter Obi's competitors and their fans went out of their way to distract him but they never knew that he is always a step ahead of them.
If you want to always be a step ahead of your competitors, focus on your customers and satisfy their needs/wants
As a business owner or someone who owns a product/service, if you want to consistently keep turning a very good number of visitors into lifetime customers and advocates, have these people in your team if you are not one;
Do well to reach out to me if you need a Copywriter in your team.
See the video where Triple U narrated his experience when he worked with Mr Peter Obi
Voice Over Artist
1 年Really Good. Took a lot of notes. I was reminded of how important it is to answer customer's objections in your copy.
Product Manager || Freelance Writer (MarTech and Saas) || Digital Marketing Expert for Start-ups and SMEs (SMBs)
1 年It was in July last year I told people that Obi had become Nigeria's most valuable brand, and he could virtually sell anything at this point, but only few people got the message. That man is truly an excellent marketer, and right now, you don't even need to like him, he has offered the best product on the market and surely, people would buy. I'm still learning marketing lessons from this election story. Thanks for sharing ????
-Direect Response Copywriter/Digital Product Promotion Expert
1 年Babe. You are good. Keep it up
Helping professionals attract top opportunities, gain confidence, and build thriving careers | Career Success Partner | HR Transformation Leader | Talent Acquisition & Management | GBV Mentor
1 年This is captivating and surreal. Thanks for sharing Onyinye Ezenduka