Selling the Story of Your Business

Guest: Roger Winsby

Company: Axiom Valuation

Website: www.axiomvaluation.com 

At Exit Coach Radio, we help small business owners solve big problems!

This is an excerpt from a 20 minute interview with Host Bill Black on the Exit Coach Radio Show. At Exit Coach Radio, we help small business owners solve big problems! To hear full length interviews and access Articles, Books and Planning programs for your Business, visit www.ExitCoachRadio.com

Transcript:

Bill: A lot of our listeners tell me they're concerned, they've got a great business that's gone through some tough times after the recession and they're concerned about how it's going to be valued. Here's valuation expert Roger Winsby.

Roger: There's no question that if you had some strong growth in the past, but you've had some tough years recently, you just need to build a compelling story to a potential buyer. It's going to be a very hard story to a financial buyer, because they're going to look at it and say, "Well, you know, I really can't bet on that." But, if you can find a buyer where there are synergistic benefits that would say the combination of these companies would allow them to do something more, save some money, expand some markets. That's really where your best opportunities will lay, to find some kind of strategic buyer.

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