Selling on Social Media: How to Generate Leads on LinkedIn
How to draw in more leads and close more deals on the world’s most effective B2B social platform.
Social media platforms have become crucial tools for sales and marketing, allowing businesses to connect with customers and grow their networks. And among them, LinkedIn has proven to be the most effective for B2B sales and prospecting. It has over 900 million users, making it the largest professional network in the world.?
This user base allows businesses to connect with potential customers, build relationships, and ultimately close deals. But still, many sales teams are underusing this powerhouse. This article outlines simple tips for generating leads on LinkedIn and maximizing your sales team’s potential by effectively pushing these leads through your sales funnel.
Search and filters
One of the easiest and most effective ways to generate leads on LinkedIn is by using the search function. LinkedIn allows you to search for potential leads based on various criteria, such as job title, company name, location, etc. Using these filters, you can narrow your search results and find prospects that fit your business.
You can also use LinkedIn’s advanced search function, which gives you even more options for filtering your results. For example, you can search for prospects based on factors like experience, education, and keywords. This makes it easier to find potential customers for your business and focus your outreach efforts.
Say you’re working for a company called Limbo, a marketing service for B2B brands. Here’s a step-by-step process on how to find leads for Limbo using LinkedIn’s search and filters:
Now you can connect with your leads simply by clicking the “Connect” button on their profiles. When you send connection requests to your leads, include personalized messages to entice them to accept. For example, you could say something like:
Hi [Name],?
I came across your profile and noticed that you work for a B2B brand. I work for Limbo, a marketing service for B2B brands, and I think we could potentially work together. Would you be open to a quick call to discuss this further?
[Your Name]
LinkedIn is an excellent platform for finding leads, so feel free to repeat this process as often as you need. In fact, the more you use LinkedIn’s search and filters, the better you’ll become at finding good matches for your business.
Sales Navigator
Sales Navigator is a paid LinkedIn service that gives you advanced lead generation features, including lead recommendations, saved searches, and a more powerful search function. With Sales Navigator, you can also see who has viewed your profile and receive notifications when people in your network make changes to their profiles.?
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This information can be valuable for prospecting and generating the right sales leads, which a top sales team can then turn into loyal customers. Luckily, setting up Sales Navigator isn’t difficult. You can still search for leads like you did with LinkedIn’s advanced search, and also try upgraded features such as Lead Recommendations, which will provide you with a list of leads that match your criteria. Use this feature to find new leads and connect with them.
Using LinkedIn Sales Navigator, you can exploit advanced search and lead generation features to quickly and easily find leads that fit your business. It’s one way to strengthen your sales team and get them ready to win.
Leverage groups and private messages
Joining groups and participating in discussions can help you build relationships with other professionals in your industry. This way, you expand your network and find new leads for your business.?
Find the groups relevant to your target audience, such as B2B marketing and B2B branding, and join them. This will give you access to a community of professionals who share your interests and could become your customers. But don’t simply join and start inboxing people away.
Instead, you need to engage with the group by participating in conversations, offering insights, and answering questions. This will build your reputation and establish you as a thought leader in your industry. Once that happens, you can start reaching out to potential customers – but also don’t be surprised if they start contacting you.
Private messages are another effective way to reach prospects and build relationships. But there’s a caveat. When sending private messages, be professional and direct in your approach. Keep your messages short and include a call to action to start the conversation.
In your message, explain why you’re reaching out and offer to connect further. For example, you could say something like?
Hi [Name],?
I noticed that you're active in the B2B marketing group, and I thought I'd reach out. I work for Limbo, a marketing service for B2B brands, and I think we could potentially work together. Would you be open to a quick call to discuss this further?
[Your Name]
After you’ve sent your private message, be sure to send a follow-up message in a few days if you haven’t heard back. This will increase your chances of getting a response and ultimately landing a lead.
Leverage the power of LinkedIn to supercharge your sales team
Whether you’re a sales expert or CEO, using LinkedIn’s search and filters, Sales Navigator, groups, and private messages can help you find qualified prospects for your business and build relationships that can lead to sales.?
Of course, once you have those prospects in hand, you need a first-rate sales team to help you close more deals. At MetaGrowth Ventures, we can help you recruit, hire, train, and coach a sales team that gets results. Contact us to learn more about how we can help transform your staff into the world-class sales team you’ve always dreamed of.