Selling on Social | Influencers & S-Commerce
Welcome back to The Loop! This week we’re diving into social media campaign strategies that move the needle for brands.
What we'll cover:
- The what, why, and how of social commerce
- Guidelines for selecting the right influencers
- How to build successful TikTok campaigns
- Targeting niche audiences on social media
Social Commerce 101: What Marketers Need to Know
62% of US consumers are shopping more online now than they were pre-pandemic, and much of this is shifting to social media platforms.
Brands should explore social commerce to meet consumers where they are most active and engaged. Social platforms are making it easier for brands to upload product catalogs that users can browse and purchase without leaving their favorite apps.
Read this article by Coegi's Allie Haupt to start selling your products seamlessly using the social commerce tools available across Facebook, Instagram, Snapchat, Pinterest, TikTok and Twitter.
Curious why social commerce is growing so rapidly?
In this video, VP of Marketing and Innvoation, Ryan Green, discusses some of the core factors driving social commerce's explosive growth - from the pandemic to privacy laws to consumer data usage.
How to Choose the Best Influencers for Your Brand
Yes, you need to find influencers that align with your brand values, target audience and aesthetics. But, the starting point needs to be your business objective.
Are you looking to drive reach and brand awareness?
Or is driving sales the ultimate factor of success?
These KPIs will inform the type of influencers you should work with - celebrity, macro, micro or nano. Read more on how to select the best influencers here.
Tips for Successful TikTok Ad Campaigns
With the third largest social user base in the US, TikTok is projected to grow in ad revenue by 184% this year. However, it's easy to do TikTok 'wrong'. Content must be quick-hitting, compelling and uniquely tailored to the platform.
In this article, Coegi's Social Media Manager, Nicole Mackenzie, answers FAQs about TikTok marketing.
Reaching Your Core Audience on Social Media
Emerging social platforms can effectively cut through the noise and clutter that exists on mainstream channels. More niche platforms like Twitch and Reddit allow growing brands to reach more engaged audience groups where there is a greater amount of white space.
Debunking Influencer Marketing Myths
Think again.
Register today for Debunking Myths of Influencer Marketing, a webinar by Coegi with guests from TikTok and Tagger on July 19th at 11 am CST.
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